Florida Redistricting – 2026 Congressional

Florida Redistricting – 2026 Congressional

New 2026 District Comparison DISTRICT Rep Name Party Old_PRE_REP New_PRE_REP Rep_change Old_PRE_DEM New_PRE_DEM Dem_change old_delta new_delta Change 1 Jimmy Patronis R  68.3% 68.3% 0.0% 30.7% 30.7% 0.0% 37.6% 37.6% 0.0% 2 Neal Dunn R  59.8% 59.8% 0.0% 39.2% 39.2%...
Benchmark Polling: Data Driven Strategy for Victory

Benchmark Polling: Data Driven Strategy for Victory

TL;DR – Benchmark Polling Successful public affairs & political campaigns do not happen by accident. They are the product of rigorous research and structured thinking.  A benchmark poll provides the probability of your success. Most political campaigns fail...
The Math of Persuasion: Message Testing in Public Affairs

The Math of Persuasion: Message Testing in Public Affairs

The Math of Persuasion: Message Testing in Public Affairs Public affairs campaigns often fail because they rely on expensive guesses. Consultants sell slogans based on what worked in the previous cycle. This approach wastes capital and loses winnable fights. You must...
Social Desirability Bias: Polling and the Hidden Voter

Social Desirability Bias: Polling and the Hidden Voter

Political polling relies on a fragile assumption: respondents tell the truth. Social desirability bias breaks this foundation. Voters provide answers they believe align with social norms or avoid perceived judgment. This psychological friction creates a gap between...
How is Cognitive War waged?  The Battle for the Mind

How is Cognitive War waged? The Battle for the Mind

TL;DR: Modern conflict targets human cognition: adversaries exploit social platforms, deepfakes, and identity to fracture trust and stall national response. Battlespace of the Mind: The Invisible Tactics of Cognitive Warfare I have spent years studying persuasion and...