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Moderates as the Enemy – “Ain’t nothing in the middle of the road but yellow stripes and dead armadillos.”

Moderates as the Enemy – “Ain’t nothing in the middle of the road but yellow stripes and dead armadillos.”

by Alex Patton | Jul 29, 2026 | Research

TL;DR: New research across five studies and over 3,000 participants finds that partisans do not see moderates as neutral. They see them as secret members of the other team. Does the Moderate / Middle Exist? Can a moderate politician still survive? I have debated for...
Florida’s Voter Landscape in 2026: The Current State and How We Got Here

Florida’s Voter Landscape in 2026: The Current State and How We Got Here

by Alex Patton | Jul 3, 2026 | Research

Welcome to our deep dive into Florida’s registered electorate. If you want to understand the political currents of the Sunshine State, you have to look under the hood at who is actually registered to vote. In this report, we break down exactly what the Florida...
Florida’s Voter Landscape in 2026: The Current State and How We Got Here

The Changing Face of Florida: A Deep Dive Into Recent Voter File Shifts

by Alex Patton | Jul 3, 2026 | Research, featured

An authoritative, data-driven analysis of registration trends, party adjustments, and demographic shifts across the Sunshine State. A lot has been written about Florida’s evolution from a razor-thin swing state to a “solidly” red state. Republican voter...
The Outside Game: Why Public Pressure Decided Regulatory Battles

The Outside Game: Why Public Pressure Decided Regulatory Battles

by Alex Patton | Jun 5, 2026 | White Papers, No social

Executive Summary – TL,DR Organizations in regulated industries, land development, energy, and anyone remotely dealing in anything controversial face a consistent problem. They hire lobbyists, build relationships,make donations, and present evidence to decision...
Two Paths to End Political Polarization (But Only One Actually Works)

Two Paths to End Political Polarization (But Only One Actually Works)

by Alex Patton | Jun 3, 2026 | Research, White Papers

TL;DR Political polarization has two drivers that dwarf everything else: first-past-the-post elections and extreme gerrymandering. Every other cause, from social media algorithms to geographic self-sorting, operates on top of that foundation. The only fix with large,...
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Recent Posts

  • Moderates as the Enemy – “Ain’t nothing in the middle of the road but yellow stripes and dead armadillos.”
  • Florida’s Voter Landscape in 2026: The Current State and How We Got Here
  • The Changing Face of Florida: A Deep Dive Into Recent Voter File Shifts
  • Precision Digital Targeting: Advocacy’s New ROI
  • Empirical Campaign Strategy: Integrated Research Works

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