The Math of Persuasion: Message Testing in Public Affairs

The Math of Persuasion: Message Testing in Public Affairs

The Math of Persuasion: Message Testing in Public Affairs Public affairs campaigns often fail because they rely on expensive guesses. Consultants sell slogans based on what worked in the previous cycle. This approach wastes capital and loses winnable fights. You must...
Social Desirability Bias: Polling and the Hidden Voter

Social Desirability Bias: Polling and the Hidden Voter

Political polling relies on a fragile assumption: respondents tell the truth. Social desirability bias breaks this foundation. Voters provide answers they believe align with social norms or avoid perceived judgment. This psychological friction creates a gap between...
How is Cognitive War waged?  The Battle for the Mind

How is Cognitive War waged? The Battle for the Mind

TL;DR: Modern conflict targets human cognition: adversaries exploit social platforms, deepfakes, and identity to fracture trust and stall national response. Battlespace of the Mind: The Invisible Tactics of Cognitive Warfare I have spent years studying persuasion and...
Policy, Politics, and… BINGO?

Policy, Politics, and… BINGO?

Turning the State of the Union into a Game Let’s be honest: getting a room full of college students to sit through an hour-long+ political speech is a tough sell.  Between the policy jargon and the constant “standing ovation” breaks, it’s easy for even the...