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Ad buying in local magazines – what the WSJ can teach ad buyers

by Alex Patton | Oct 13, 2011 | Media

Today we were exposed to the underbelly of media and ad buying compliments of the Wall Street Journal.  I will say that these at the moment are allegations; however, as a media buyer, situations similar to this have bugged me for years-especially on the local level....

First time political candidate checklist – BEFORE announcing

by Alex Patton | Jun 14, 2011 | Public Affairs Consulting

Ozean Consulting has worked with a number of first time political candidates.  They all have a lot in common – the biggest thing is “No first time candidate is as ready as they think they are.” The only exception to this is first time candidates that...

Ozean wins Oscar of Political Advertising for Republican Party Radio Ad

by Alex Patton | Mar 14, 2011 | Ozean Media

On Friday, March 11, 2011 Ozean Consulting was awarded a 2011 Pollie award by the American Association of Political Consultants.  The AAPC Pollie Awards recognize the best of the best in political communications for 2010. The Pollie Awards are awarded annually to...

Ozean Consulting wins national recognition for political media

by Alex Patton | Feb 21, 2011 | Ozean Media

We can’t release any additional details regarding Ozean’s win – because we don’t know any.  We have been notified that Ozean Consulting has won an award hailed as the “Oscars of Political Advertising”. Winners, selected by a panel...

Forget Brainstorming – A New way to Think About Creativity

by Alex Patton | Jul 26, 2010 | Research

Newsweek: Forget Brainstorming What you think you know about fostering creativity is wrong. A look at what really works. According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even...
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