OZEAN MEDIA | Strategic Public Affairs
According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”
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Scientific Campaign Strategy: Outperforming Gut Feelings TL;DR Scientific Campaign Strategy leverages data over intuition for superior public affairs outcomes. Formulate precise hypotheses regarding audience behavior and message impact. Implement rigorous measurement...
Motivated Action: Beyond Awareness in Public Opinion TL;DR Motivated action drives real-world change, far exceeding simple awareness. Awareness means knowing an issue exists; salience means deeming it personally important. Intensity measures the emotional charge and...
TL;DR Political polarization has two drivers that dwarf everything else: first-past-the-post elections and extreme gerrymandering. Every other cause, from social media algorithms to geographic self-sorting, operates on top of that foundation. The only fix with large,...
