Six Social Media Skills every politician needs

I have been called a political nerd on more than one occasion   I will admit, I love the ‘science’ of politics.   My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how...

Television & Web Video – planning & buying together

Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign).   Specifically, 48 percent of...

How to set a campaign Budget

How do I set a campaign budget? We get asked all the time How do I set a campaign budget? In the spirit of sharing, we thought we would share our political campaign budget worksheet. It is in excel format. Love to know if you feel we left anything out of the...