Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
How do I set a campaign budget? We get asked all the time How do I set a campaign budget? In the spirit of sharing, we thought we would share our political campaign budget worksheet. It is in excel format. Love to know if you feel we left anything out of the...
The Institute of Gainesville, a local non-partisan think-tank, has announced Alex Patton as the key note speaker at their one day conference entitled "Challenges for Florida in the 21st Century: Energy, Education, & Growth". The conference will be held Feb...
A new, national poll of 1,179 registered U.S. voters, tells us that web video creators have a new time frame they must take into consideration. The winner for pre-roll video ads? :15 seconds Poll Findings Of those polled, 54% felt that 15 seconds...
This will be a series of blog posts that will explore simple How to steps for political campaigns. It will not be overly comprehensive or detailed, but it will take discuss the major steps that a potential candidate will need to go through. How to plan a political...
Ozean Consulting was notified today the Todd Chase for Gainesville City Commission direct mail campaign was named a finalist for the 2012 Reed Award. "Ozean is excited to be recognized for the Todd Chase direct mail campaign. It was exciting enough to play a small...
As many candidates on our roster can attest, I have a serious aversion to campaign signs. In fact, I dislike them. I feel like they simply do no work, if you define work as "increasing vote totals" or "persuading undecided voters". If they did work, Ron Paul would...
It was announced today that Alex Patton, owner of Ozean Political Consulting, is to be the guest speaker at the January membership meeting of the Builders Association of North Central Florida. The talk is entitled: Alachua County’s current political landscape & 5...
Today we were exposed to the underbelly of media and ad buying compliments of the Wall Street Journal. I will say that these at the moment are allegations; however, as a media buyer, situations similar to this have bugged me for years-especially on the local level....
Ozean Consulting has worked with a number of first time political candidates. They all have a lot in common - the biggest thing is "No first time candidate is as ready as they think they are." The only exception to this is first time candidates that have...
