OZEAN MEDIA | Strategic Public Affairs
Ozean Media’s theme for the year!
With apologies to Luke Sullivan & Thoreau, Ozean Media is stealing this as our theme for this year.
Always remembering Occam’s razor: when you have two correct answers that both solve problem, the more correct one is the simplest one!
We must keep in mind that political campaigns like advertising are emotional. Every campaign can be reduced with great difficulty to one main emotion, capture it correctly and your political career can take off.
We help organizations win contested political and regulatory fights using campaign-style strategy.
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Precision Digital Targeting: A New Tool in the Advocacy Toolkit TL;DR Precision digital targeting gives public affairs campaigns a second powerful lever alongside broadcast. Voter file data identifies key individuals with granular detail. Issue modeling predicts...
Deepfakes are more than Donald Trump's foot fetish for Elon or Joe Biden playing video games with a hall of Presidents; they are way more than just some Internet novelty act. These AI-generated videos (the subject of this week’s study, mimic people, making them...
The new edition of the American Political Science Review (Feb 2024) published a study that I was extremely excited to read. It explores political ads and persuasion—those annoying little things on which millions of dollars are spent, and for the most part, are written...
