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Affect, Not Ideology: Why We Loathe the Other Side (And It’s Not About Policy)

Affective Polarization and Misinformation Belief

by | Oct 18, 2024 | Research

So, you’re telling me that people get emotionally charged over politics? NO WAY! Next, you’ll tell me that Tom doesn’t like Jerry, and the sun rises in the east. But seriously, how does “affective polarization”—that gut-level emotional attachment where we love our...
Affect, Not Ideology: Why We Loathe the Other Side (And It’s Not About Policy)

Crisis Management – Inoculation and Bolstering

by | Oct 4, 2024 | Research

It’s that time of year again—oppo dumps, October surprises, and all the drama that comes with them! For years, we’ve been preaching to our clients: “Hang a light on your vulnerabilities before someone else does.” Every time, we hear the same protests:...
Extreme Voices and Interest Groups

Extreme Voices and Interest Groups

by | Sep 27, 2024 | Research

Someone recently asked me why I ditched “Science Fridays”—you know, the fun little deep dives into whatever academic paper caught my eye that week. Honestly? I had no good answer. So, in the spirit of not having a better excuse, we’re bringing it back!...