Six Social Media Skills every politician needs

I have been called a political nerd on more than one occasion   I will admit, I love the ‘science’ of politics.   My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how...

Television & Web Video – planning & buying together

Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign).   Specifically, 48 percent of...

Do Campaign Signs work?

As many candidates on our roster can attest, I have a serious aversion to campaign signs.   In fact, I dislike them. I feel like they simply do no work, if you define work as “increasing vote totals” or “persuading undecided voters”.   If they...