Ozean Political Blog
A political blog about digital media, data, research and consulting.
How digital media boosts and lifts direct mail
Last year our firm was fortunate enough to have a client that liked and encouraged our desire to experiment and test. Situation We were attempting to test the validity and cost effectiveness of obtaining petitions via direct mail. To do so, we created a self...
Science Friday: Psychological targeting as an effective approach to digital mass persuasion
I once met an attorney who was at the top of her field. I mean she is a cracker-jack attorney with a crazy intellect and extremely well respected in the legal field. I asked her how she became such a great attorney. Her answer was simple, "When I was in law school,...
Keys to Success in the Age of Non-stop Campaigning: Digital, Data, and List Building
We are in the age of non-stop campaigning. It goes without saying that the campaign for 2022 began the morning after the November 3rd election. The key to victory? Building a data-driven, digital-first strategy to build your email list.Emails are the golden key to...
Science Friday: Data Behind HUGE 2020 Republican Gains in Osceola County, FL
A lot of press coverage of Trump’s win in Florida surrounded the HUGE Republican gains in Miami-Dade County. Don’t get me wrong, it was critical and impressive, but the Republican performance in Osceola County is an underreported spectacle of Republican success. Below...
Are Republicans Fleeing the Party in Florida?
If you believe the press, Republicans are fleeing the party by the thousands - especially after the Jan 6 incident at the capitol. Well, we don't believe the press at face value, and we prefer to compile our own data and make our own conclusions. In the past, we have...
Science Friday: Who Enters Politics and Why?
Most interesting research questions begin with a real life problem. A general political consultant we work with wanted to target digital ads to 'people who are thinking about running for office.' This is what we do - we build data driven audiences for people to...
The Changing Landscape of Political Digital Media
Year after year, digital media continues to make up larger shares of campaign budgets. This means new technology, new regulations, and a rapidly changing landscape. Compared to new, highly efficient methods, the “old digital” of yesterday is obsolete and in some...
Science Friday: Political Direct Mail, Door Knocking, and Voter Turnout
People often wonder whether campaign tactics actually get people to the polls… or is it a bunch of useless political hackery? Does mail actually work? What about door-knocking and those never-ending political phone calls? In what is often regarded as the “gold...
Will the Republican / GOP / Trump Party Split?
As a company, we embrace “Structured Analysis” techniques in an attempt to minimize biases and ensure we are rigorous in our examination of a question or problem. This often means before beginning an analysis, we may spend some time reframing a question – especially...
Hyper-partisanship & Hyper-polarization : America’s Pending Divorce
I recently sent an email to our email list with a simple request - "please tell me what you are struggling with politically." Some responded with specific issues, but most in some way mentioned struggling with the current political client - how divisive, how nasty,...
A Research Study: Unsuccessful Political Candidates
Thank you for your interest in the original research study. This research is conducted with our non-partisan research partner Meer Research, and the research explores the opinions of candidates that were NOT successful in running for elected office. These are people...
Science Friday: Motives for Political Reasoning
There are some studies in political science that are interesting, and the results also pique your interest into further research. One the fundamental questions we deal with in the political consulting profession – how do people make the political decisions they make? ...