Ozean Political Blog
A political blog about digital media, data, research and consulting.
Science Friday: Who Enters Politics and Why?
Most interesting research questions begin with a real life problem. A general political consultant we work with wanted to target digital ads to 'people who are thinking about running for office.' This is what we do - we build data driven audiences for people to...
The Changing Landscape of Political Digital Media
Year after year, digital media continues to make up larger shares of campaign budgets. This means new technology, new regulations, and a rapidly changing landscape. Compared to new, highly efficient methods, the “old digital” of yesterday is obsolete and in some...
Science Friday: Political Direct Mail, Door Knocking, and Voter Turnout
People often wonder whether campaign tactics actually get people to the polls… or is it a bunch of useless political hackery? Does mail actually work? What about door-knocking and those never-ending political phone calls? In what is often regarded as the “gold...
Will the Republican / GOP / Trump Party Split?
As a company, we embrace “Structured Analysis” techniques in an attempt to minimize biases and ensure we are rigorous in our examination of a question or problem. This often means before beginning an analysis, we may spend some time reframing a question – especially...
Hyper-partisanship & Hyper-polarization : America’s Pending Divorce
I recently sent an email to our email list with a simple request - "please tell me what you are struggling with politically." Some responded with specific issues, but most in some way mentioned struggling with the current political client - how divisive, how nasty,...
A Research Study: Unsuccessful Political Candidates
Thank you for your interest in the original research study. This research is conducted with our non-partisan research partner Meer Research, and the research explores the opinions of candidates that were NOT successful in running for elected office. These are people...
Science Friday: Motives for Political Reasoning
There are some studies in political science that are interesting, and the results also pique your interest into further research. One the fundamental questions we deal with in the political consulting profession – how do people make the political decisions they make? ...
All the BEST Polls Agree With Me
In today's Science Friday, we explore biases in polling - BUT we explore it from the angle of the interpretation of polls. In a paper from Madison & Hillygus (both from Duke), they conclude that while most political nerds will evaluate a poll by reviewing the...
Trumps Victory in Miami-Dade Florida in 2020
Oh Miami! The city of my favorite show as a kid (Miami Vice), white sand beaches, Cuban food, and a kaleidoscope of culture. This Florida boy loves him some Miami. Miami-Dade is the county that includes the Miami we all know and love. Miami (Dade County) is also a...
Reintroducing Political Science Fridays
Political Research Fridays One of the most popular segments of this blog was "Political Science Fridays". It was a blog post each Friday that presented a quick hit of academic research in the areas of political science, political psychology, and/or voting behavior. At...
Amelia’s 2021 TRENDS IN DIGITAL MEDIA, POLITICAL RESEARCH, AND DATA
Digital Media Censorship has been an issue in the past as we know and it isn’t going anywhere in 2021. The problem will only increase as tech companies continue to gain power and influence. People on the right side of the aisle feel this issue far more than the left....
Ben’s 2021 Trends in Digital Media, Political Research, and Data
Digital Media Peer-to-peer (P2P) Texting With an estimated 3 billion political texts sent during the 2020 election - texting has become an effective weapon for political campaigns. This number is expected to grow as more campaigns include texting in their political...