While the media landscape has changed, one can not discount tried and true methods of traditional media to reach political audiences.
Ozean began as a traditional media (television, radio, direct mail, newspaper) planning & buying agency before making the transition to a digital agency. These skill sets assist our clients in bridging the gap between what is referred to as “old” or “legacy” media and the newer digital media. Regardless, we consider it all just media – whether in legacy or digital format. We put you where your supporters are – regardless of medium.
Ozean media, over the years, has won multiple political advertising awards in video, radio, and direct mail.
The bottom line is you want to reach your political audience where they are – in their television sets, mailboxes, car stereos as well as their digital devices.
Types of Traditional Political Media
- Direct Mail
- Television Advertising (network and cable)
- Radio Advertising
- Newspapers
- Magazines
