Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
Political disagreement is normal. It is a core feature of a functioning democratic society. Animosity is different. The transformation of policy debate into personal contempt defines modern politics. This shift from issue disagreement to personal dislike harms social trust, personal relationships, and democratic norms.
Once politics becomes part of people’s identity, people will literally pay to avoid and discount information from opponents, a bias driven by goup loyalty, not the content itself. Also: Go Gators, Auburn isn’t cool.
Measuring success in non-electoral advocacy campaigns demands a fundamental departure from traditional political metrics. Campaign effectiveness in issue advocacy centers on achieving specific behavioral changes, policy shifts, or shifts in public opinion, not merely accumulating votes. Understanding this distinction is crucial for accurate Influence Measurement.
TL;DR: New research across five studies and over 3,000 participants finds that partisans do not see moderates as neutral. They see them as secret members of the other team. Does the Moderate / Middle Exist? Can a moderate politician still survive? I have debated for...
Welcome to our deep dive into Florida’s registered electorate. If you want to understand the political currents of the Sunshine State, you have to look under the hood at who is actually registered to vote. In this report, we break down exactly what the Florida...
An authoritative, data-driven analysis of registration trends, party adjustments, and demographic shifts across the Sunshine State. A lot has been written about Florida’s evolution from a razor-thin swing state to a "solidly" red state. Republican voter registration...
Precision Digital Targeting: A New Tool in the Advocacy Toolkit TL;DR Precision digital targeting gives public affairs campaigns a second powerful lever alongside broadcast. Voter file data identifies key individuals with granular detail. Issue modeling predicts...
Empirical Campaign Strategy: Bridging Qualitative & Quantitative Gaps TL;DR Empirical Campaign Strategy demands rigorous data, not just intuition. Focus groups provide rich context but lack statistical generalizability. Quantitative research offers statistically...
Scientific Campaign Strategy: Outperforming Gut Feelings TL;DR Scientific Campaign Strategy leverages data over intuition for superior public affairs outcomes. Formulate precise hypotheses regarding audience behavior and message impact. Implement rigorous measurement...
