Ozean Political Blog
A political blog about digital media, data, research and consulting.
Trends in Interactive Design
Prophet Agency offers a detailed presentation into trends of interactive design. Interactive Design Trends Overview New devices keep on coming Coding & Browsers will evolve rapidly Apps are hot Useful, Custom and Pretty Content Management the easy way The...
Six Social Media Skills every politician needs
I have been called a political nerd on more than one occasion I will admit, I love the 'science' of politics. My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how Florida's elected...
Ozean Media named finalist for 2013 Reed Awards – Radio
Ozean Consulting was notified today the Jeff Siegmeister for Florida State Attorney - Circuit 3 radio campaign is a finalist for the 2013 Reed Award. "Ozean is excited to be recognized for our work on the Jeff Siegmeister Campaign. It was exciting enough to play a...
Television & Web Video – planning & buying together
Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign). Specifically, 48 percent of...
How to set a campaign Budget
How do I set a campaign budget? We get asked all the time How do I set a campaign budget? In the spirit of sharing, we thought we would share our political campaign budget worksheet. It is in excel format. Love to know if you feel we left anything out of the...
Political Consultant, Alex Patton, invited to be keynote speaker at Florida Think Tank
The Institute of Gainesville, a local non-partisan think-tank, has announced Alex Patton as the key note speaker at their one day conference entitled "Challenges for Florida in the 21st Century: Energy, Education, & Growth". The conference will be held Feb...
Video on Web Pre-Roll – New Poll states 15 sec max time
A new, national poll of 1,179 registered U.S. voters, tells us that web video creators have a new time frame they must take into consideration. The winner for pre-roll video ads? :15 seconds Poll Findings Of those polled, 54% felt that 15 seconds...
How to start & plan a political campaign! Step 1 of 3
This will be a series of blog posts that will explore simple How to steps for political campaigns. It will not be overly comprehensive or detailed, but it will take discuss the major steps that a potential candidate will need to go through. How to plan a political...
Ozean Consulting named finalist for Direct Mail – 2012 Reed Awards
Ozean Consulting was notified today the Todd Chase for Gainesville City Commission direct mail campaign was named a finalist for the 2012 Reed Award. "Ozean is excited to be recognized for the Todd Chase direct mail campaign. It was exciting enough to play a small...
Do Campaign Signs work?
As many candidates on our roster can attest, I have a serious aversion to campaign signs. In fact, I dislike them. I feel like they simply do no work, if you define work as "increasing vote totals" or "persuading undecided voters". If they did work, Ron Paul would...
Ozean’s Alex Patton to be featured speaker at BANCF
It was announced today that Alex Patton, owner of Ozean Political Consulting, is to be the guest speaker at the January membership meeting of the Builders Association of North Central Florida. The talk is entitled: Alachua County’s current political landscape & 5...
Ad buying in local magazines – what the WSJ can teach ad buyers
Today we were exposed to the underbelly of media and ad buying compliments of the Wall Street Journal. I will say that these at the moment are allegations; however, as a media buyer, situations similar to this have bugged me for years-especially on the local level....