Ozean Political Blog
A political blog about digital media, data, research and consulting.
Florida’s Elected Officials’ Score Low Grades in Twitter Sociability
Florida’s Elected Officials’ Score Low Grades in Twitter Sociability, Forgetting the ‘Social’ in Social Media. Landmark Twitter study released: Politicians talk too much, listen too little Ozean Media releases the landmark study of Twitter usage of Florida’s elected...
Use of social media by minorities
Pew Research Center recently released a study finding that minorities are increasingly outnumbering whites in their use of certain social media platforms. The study entitled, "The Demographics of Social Media Users — 2012", shows that in general, Blacks and Hispanics...
The freemium advertising problem
The term 'freemium' was coined to refer to any software or service offered for free use, but offers some some enhanced functionality if the user or organization pays a monthly or annual fee. Notable examples include DropBox, who offers 2GB 5GB of online storage for...
The complexity of Networks
Network Analysis As I have written before, I am becoming obsessed with two things: the study of persuasion and the study of networks and their effects on the political process. Today, a fellow political consultant sent me the following link to a Ted Talk by James B....
Trends in Interactive Design
Prophet Agency offers a detailed presentation into trends of interactive design. Interactive Design Trends Overview New devices keep on coming Coding & Browsers will evolve rapidly Apps are hot Useful, Custom and Pretty Content Management the easy way The...
Six Social Media Skills every politician needs
I have been called a political nerd on more than one occasion I will admit, I love the 'science' of politics. My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how Florida's elected...
Ozean Media named finalist for 2013 Reed Awards – Radio
Ozean Consulting was notified today the Jeff Siegmeister for Florida State Attorney - Circuit 3 radio campaign is a finalist for the 2013 Reed Award. "Ozean is excited to be recognized for our work on the Jeff Siegmeister Campaign. It was exciting enough to play a...
Television & Web Video – planning & buying together
Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign). Specifically, 48 percent of...
How to set a campaign Budget
How do I set a campaign budget? We get asked all the time How do I set a campaign budget? In the spirit of sharing, we thought we would share our political campaign budget worksheet. It is in excel format. Love to know if you feel we left anything out of the...
Political Consultant, Alex Patton, invited to be keynote speaker at Florida Think Tank
The Institute of Gainesville, a local non-partisan think-tank, has announced Alex Patton as the key note speaker at their one day conference entitled "Challenges for Florida in the 21st Century: Energy, Education, & Growth". The conference will be held Feb...
Video on Web Pre-Roll – New Poll states 15 sec max time
A new, national poll of 1,179 registered U.S. voters, tells us that web video creators have a new time frame they must take into consideration. The winner for pre-roll video ads? :15 seconds Poll Findings Of those polled, 54% felt that 15 seconds...
How to start & plan a political campaign! Step 1 of 3
This will be a series of blog posts that will explore simple How to steps for political campaigns. It will not be overly comprehensive or detailed, but it will take discuss the major steps that a potential candidate will need to go through. How to plan a political...