Ozean Political Blog

A political blog about digital media, data, research and consulting.
The freemium advertising problem

The freemium advertising problem

The term 'freemium' was coined to refer to any software or service offered for free use, but offers some some enhanced functionality if the user or organization pays a monthly or annual fee. Notable examples include DropBox, who offers 2GB 5GB of online storage for...

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The complexity of Networks

Network Analysis As I have written before, I am becoming obsessed with two things: the study of persuasion and the study of networks and their effects on the political process. Today, a fellow political consultant sent me the following link to a Ted Talk by James B....

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Trends in Interactive Design

Trends in Interactive Design

  Prophet Agency offers a detailed presentation into trends of interactive design. Interactive Design Trends Overview New devices keep on coming Coding & Browsers will evolve rapidly Apps are hot Useful, Custom and Pretty Content Management the easy way The...

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Six Social Media Skills every politician needs

I have been called a political nerd on more than one occasion   I will admit, I love the 'science' of politics.   My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how Florida's elected...

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How to set a campaign Budget

How do I set a campaign budget? We get asked all the time How do I set a campaign budget? In the spirit of sharing, we thought we would share our political campaign budget worksheet. It is in excel format. Love to know if you feel we left anything out of the...

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Do Campaign Signs work?

As many candidates on our roster can attest, I have a serious aversion to campaign signs.   In fact, I dislike them. I feel like they simply do no work, if you define work as "increasing vote totals" or "persuading undecided voters".   If they did work, Ron Paul would...

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