Ozean Political Blog
A political blog about digital media, data, research and consulting.The Importance of Realistic Goals When Influencing Low-Motivation, Partisan Audiences
Introduction: Why Fast Results Aren’t Always Realistic A potential client reached out a few months ago with a challenging request: they wanted us to “change minds… fast.” After a deeper dive, it became clear they were really hoping to quickly alter a specific, public...
Your Momma Was Wrong: When being a Jerk can be the Key to Persuasion
Alright, listen up, you knuckleheaded jerkfaces—political debates today aren’t exactly shining examples of polite discourse. They’ve turned into verbal cage matches where name-calling, trash talk, owning each other after destroying each other, and cheap shots are just...
What Political Scientists Think We Know That You Don’t (But Probably Should)
Introduction Before and after every election cycle, I revisit a particular academic paper by Hans Noel. Written in 2010, it continues to hold up remarkably well, probably because it challenges all the flashy, data-driven assumptions that dominate political talk today....
Vibe Check: Uses and Abuses of Ideology in Political Psychology
I’ve gotten myself into trouble before with sweeping statements like, “Policy doesn’t matter...It’s the emotions, stupid!” Off-stage or after a classroom lecture, I always end up regretting after I do it because, well, it just sounds wrong—like I’m ignoring all the...
Do Americans Really Care About ‘Democracy’?
Introduction Ever thought about how much the average voter actually values democracy? Spoiler alert: it’s complicated. Recently, someone sent me an article from the Atlantic entitled "Only About 3.5 Percent of Americans Care About Democracy (gift link)" and it...
Affect, Not Ideology: Why We Loathe the Other Side (And It’s Not About Policy)
Let’s continue our exploration of polarization. If you missed some of our previous posts here is a recent list: Affective Polarization and Misinformation Belief Intra-party fighting – family spats or real anger?Affective Polarization Within Parties: When Partisan...
Affective Polarization and Misinformation Belief
So, you’re telling me that people get emotionally charged over politics? NO WAY! Next, you’ll tell me that Tom doesn’t like Jerry, and the sun rises in the east. But seriously, how does “affective polarization”—that gut-level emotional attachment where we love our...
Intra-party fighting – family spats or real anger?Affective Polarization Within Parties: When Partisan Rivals Dislike Each Other More Than the Opposition
Ever had a spat with someone in your own crew? You know, like your friend who insists on ordering a martini at a brewery or who askes for a seperate bill at a group meal? That same type of disagreement happens in politics—and it’s not always between Democrats and...
Crisis Management – Inoculation and Bolstering
It’s that time of year again—oppo dumps, October surprises, and all the drama that comes with them! For years, we’ve been preaching to our clients: "Hang a light on your vulnerabilities before someone else does." Every time, we hear the same protests: “What if they...
Extreme Voices and Interest Groups
Someone recently asked me why I ditched "Science Fridays"—you know, the fun little deep dives into whatever academic paper caught my eye that week. Honestly? I had no good answer. So, in the spirit of not having a better excuse, we’re bringing it back! This week,...
The Taylor Swift and Politics Post – A Study on the Impact of Celebrity Engagement on Civic Participation
As the father of a daughter who had Tay Tay on repeat 24/7, I wouldn’t call myself a full-blown Swifty—but I’ve definitely been Shake It Off-ed into submission. More importantly, Taylor Swift’s most recent venture into political activism got me thinking: what...
Difference between political affairs, public affairs, and public relations
Often we get asked what is it that we do - exactly. It is difficult to answer that in a elevator speech, but the best I have come up with is "We manage political affairs by understanding and shaping political environments. Ozean does this through research, data,...