What is the solution to extreme divisiveness? 

What is the solution to extreme divisiveness? 

Oh, now you have stepped into one the greatest modern debates in political science.  Abramowitz versus Fiorina.  Sorting versus polarization –  and now we have calcification.  Let’s get ready to rumble!!!! 

In broad strokes, Morris Fiorina has argued for years that polarization is limited to the political class (elected officials and activists) and that a huge middle is hiding in plain sight. 

Alan Abramowitz countered argued – for years – that polarization has moved into the masses and that it is related / following polarization in the political class.

Sorting is a process where voters sort themselves into the “correct” parties and polarization is where partisans ascribe to more and more extreme positions. 

So, how bad is it? 

I think in our world, it is pretty bad.  I define our world as people that work in politics, work around elected officials, work with activists, read blog posts on politics.  You know – the political nerds of the world. 

Sorting

We have sorted.  A quick example, in the blue county that I live in there are 64 precincts.  At the county level, Alachua voted for Charlie Crist 57% versus Ron DeSantis 42%.  On average, a 15% spread. 

However, if we look at the precinct level….

In 80% of the precincts in Alachua County, the vote spread is more than 15%. 

In 74% of the precincts in Alachua County, the vote spread is more than 20%. 

Box plot of Absolute spread (Crist / DeSantis) in Alachua County, FL

In a quick box plot, we observe some real outliers.  In one precinct alone, the spread is 83%!  83%!   

The data isn’t easily available to explore all of Florida most recent returns, but in previous research using the precinct as the unit of analysis, the same rough pattern played out. 

In addition, almost 40% of parents would be very upset if a child married someone from a different party.

So, we, the voters, have sorted not only in ideology – but also geography – and now marriage.

And we recognized how critical others behavior is on our own. 

Polarization

Pew studies polarization in the United States and has one of the best gifs of the polarization. 

My hope is that they update it with new information. 

Elite Polarization

General Polarization

As you can see, political elites polarized first and the public trailed. It’s only gotten worse.

Yes, there is a large portion of the public that sits “in the middle” or not as extreme – but most of them are not politically engaged.   Don’t believe me?  Go to any Walmart and conduct an interrupt poll.  (Secret – a lot of people just aren’t that into us….)  

But of the politically engaged, polarization is pronounced, ugly and for some of us – at a truly unhealthy level. 

How we got here is beyond the scope of this blog post that is attempting to answer “What is the solution to extreme divisiveness?”

A deceptively simple question, but we have to agree on the unit of analysis.  Are we talking solution at a mass level or at an individual level? 

 

Mass Level

I believe firmly that social media isn’t the “cause” of our divisiveness – I think our human nature / behavior is, and social media is the gasoline that ignites and flames our worst passions. 

But to make it all the worst, social media companies knew what they were doing in “increasing engagement” was going to lead to more divisiveness.

“Our algorithms exploit the human brain’s attraction to divisiveness,” read a slide from a 2018 presentation (Facebook).

“If left unchecked,” it warned, Facebook would feed users “more and more divisive content in an effort to gain user attention & increase time on the platform.”

Unfortunately, these platforms are the perfect hack for our human brains / nature – especially the bad sides.

It is rare that I would argue for government regulation, but in this case, I am. 

I think it is critical that these platforms be held accountable for the bullshit on their platforms – bullshit they know is harmful, bullshit they know is divisive and most importantly bullshit they know is bullshit. 

I would say the same for cable news ‘opinion’ shows. 

In addition, I think we are going to need to figure out how to ‘save’ local journalism, but that is a longer post. 

Individual level

I think awareness is key.  None of us are immune from the toxic environment that we work in; and none of us are smart enough to outwit human nature. 

There are individual things you can do to minimize social media.  Turn it off, watch what you post, take responsibility for your own behavior. 

I did this about a year ago.  At some point, I loved posting explosive political content.  It was a jolt.  Let’s “debate”.  However, at some point I realized it was all bullshit and I was a participant in it.  So, now, I post pictures of my puppy, laments about Gator football, and other hobbies. 

This is Jackie-O – don’t you already feel better?

Funny thing happened on the way, I retrained the algorithms to show me Boxer puppies, people catching monster trouts, and other assorted silliness.  The political stuff – when I stopped – stopped being served to me as much. 

Additionally, I have been experimenting with information diets, literally starving myself of news content or turning it all off.    It is difficult, but I am also finding that ALL truly important news finds me – really, really quickly.  A call, an email, a text – I don’t want to brag – but I have yet to miss a “major news story.”

BUT, here is the most important suggestion to solving divisiveness at the individual level: scotch (or coffee if you don’t drink). 

We must seek out different people and form trusting relationships with them.  We must not allow ourselves to label the others as “evil” or even worse. We all need more circuit breakers.      

I will agree, some people are likely gone.  Gone into a dark place that we aren’t going to be able to form a relationship with.  Pick some one different.

My wife keeps me grounded (in more ways that I can count), and she is gasp….a member of the other party. 

She is my circuit breaker.

When I find myself enraged at the other side and on the verge of calling them all names – she appears and asks me to put the damn toilet seat down for the 1,000,000 time. It is literally impossible for me to hate her and her patience.

When elected officials call the others “animals” or when talking heads call the others “evil” or when political “leaders” swear the “left is out to murder us all”, my wife steps in and waves.

Each of us needs such a stop gap in our political dealings – especially if you work in the field.    

So here is the concrete suggestion – find someone on the “other” side to have a scotch or cup of coffee with and just have a natter.  (Maybe more pubs without wifi and tvs…..) 

It is critical we form a trusting relationship with an “other”(s) so that when you have the urge to start hating, you too have a circuit breaker. 

Conclusion

Divisiveness is all around us – it is rewarded financially; it is rewarded socially – one could argue it is a near currency in today’s public. 

Until government regulation and case law catches up, we need awareness that we are essentially on our own. 

And divisiveness is a strange game.  The only winning move – at the moment – is not to play and have a scotch.      

Blog Challenge:  What do you do?

Blog Challenge: What do you do?

My father and I have started meeting for breakfast once a week.  No agenda, just eggs and chatter.

We were chewing the fat about it being busy at work, and he looks at me and asks “What is it that you guys do?”

That hit hard – my own father doesn’t know what we do.

Now, in fairness “what we do” has changed over the years – mostly morphing on the type of clients.

But I gave him my best elevator speech, one that we worked on for a bit – “Ozean is a political affairs firm providing strategic consulting using research, data, messaging, and media that drives messages beyond the bounds of only the political elite.”

Yeah, I could tell that didn’t land.

“Dad, Ozean is a public relations firm for political clients.”  AH-HA.  That was a bit better.  “We conduct research and create political campaigns, not so much for candidates any more but more for other political actors.”

“But we don’t use the term public relations…..”

“Why?”

Political Public Relations

The term “public relations” when involving government work is frowned upon and suspect.

There is a weariness of formally acknowledging that the government would have an interest in molding public opinion about issues.    Therefore, in 1913, the Gillett Amendment was tacked on to the Interstate Commerce Commission’s enabling act.  While it doesn’t ban government public relations per se, it does state “Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for that purpose.”  Huh?  Yeah, I find it confusing too.

So, like with most laws and regulations, we go out of our way to find a loophole : We call ‘public relations’ by any other name.

The government employees and spends money, lots of money, on ‘information specialists’ and ‘community relationship managers.’

Firms that contract with the government go out of the way to call themselves “public affairs firms”, “strategic communication firms” – just not “public relations.”  We like the term “political affairs.”

This obfuscation brings to mind the old saying “the greatest trick the Devil ever pulled was convincing the world he didn’t exist.”

In the end, call it what you want, but Ozean identifies audiences (“stakeholders”), attempts to understand who they trust and how and what they are thinking so that our clients can influence them on political matters.

Clear as mud right?  It’s just not public relations.

Blog Challenge: Will there ever be a “multi-party” system (i.e. 5-10 parties) or are we stuck here?

Blog Challenge: Will there ever be a “multi-party” system (i.e. 5-10 parties) or are we stuck here?

Will there ever be a “multi-party” system (i.e. 5-10 parties) or are we stuck here?

 

Short answer, we are stuck – at least for the foreseeable future.   

There are roughly three types of party government – single parties (China), two party (USA), and multi-party, where 3 or more parties have a legitimate shot at governing in whole or in a coalition (most of Europe).

As you know, the USA has a two-party system. 

Why? 

Well because the parties in power make the rules governing our elections.  And the two major parties, acting like the monopolies write the rules to keep and perpetuate their power. 

Ballot Access

Actually getting candidats on the ballot is difficult – more so in certain areas.

Access to the ballot requires filing fees and signature requirements.  These requirements vary state by state and by office.  Here is a 37 page summary document.  37 pages of ‘summary’!

A third party that wants to field a candidate in every congressional district across the country, we are talking millions of signatures and significant amounts of money.

Winner Take All Elections

In political science, there are few “laws”.

In almost every case as with most social science “it depends….” Is the beginning of most answers.

However, there is Duverger’s Law. 

Pssst…Meet Maurice Duverger – doesn’t this French political scientist look exactly like the type of guy that would pen a political science law?

I will paraphrase here (and his law is a bit more nuanced), but single member districts with first past the post elections – favor two party systems.    It’s a law!.

The very structure of American elections strongly favors two party rule.

Ideological Void

I will add a third reason.

In most cases, most people clamoring for a third party have few things in common other than rejecting both major parties. (I wrote a great post earlier about third parties in presidential elections)

Most independents act like closeted weak-partisan voters – meaning when pushed, their voting behavior mirrors a partisan voter (just don’t dare call them that).

To date, any third party that has put together a platform ends up being so absolute that they end up running goat sacrificing candidates.   Yeah, I am looking at you Libertarian Party.

Try it: write a platform and try to gain buy in.  It is so difficult, the GOP doesn’t even have one.  BAZINGA!

Conclusion

Without significant changes to the laws and regulations that govern elections, third parties will face nearly insurmountable obstacles – put in place by those that make and benefit from those exact laws and regulations.

One nascent change that is gaining a little  momentum is moving away from first past the post elections to rank choice voting.  We see this type of ballot in Maine, NYC, Alaska and few other places.    I am not a huge fan of the process, but you can learn more about it: https://www.rcvresources.org/how-it-works.

But it is also illustrative of the main point.  Those in power loathe to cede it to anyone, and will do all kinds of things to keep it. 

In Florida, Ranked Choice Voting was passed in Sarasota for local election via referendum.

Yeah, the State of Florida promptly and quickly banned it (Senate Bill 524)  for all elections in Florida with bi-partisan support.   

Best Books of 2022 for political practitioners

Introduction

So begins the 30 day blogging challenge.  My thought is to start with an easy one and ease into it.

A graduate student asked me what book I read this year that I would recommend to practitioners of political affairs.

Seeing that I have seeming spent a lifetime trying to understand how voters come to believe the things they do and how to affect that process, I spend a lot of time reading behavioral economic and psychology books.  This year was no exception.

However, I can’t decide between two books; therefore, you I will tell you about two book recommendations for practitioners of politics in 2022.

The Science of Story Telling :  Why Stories Make us Human and How to Tell Them Better

by Will Storr

Amazon.com: The Science of Storytelling: Why Stories Make Us Human and How  to Tell Them Better eBook : Storr, Will: Books

This is an exceptional, easy to access book written by journalist, Will Storr.  The Science of Story Telling is an exploration of story and the brain science behind why stories are so effective in persuasion.

For me, this is less of a how to book, and more of the brain science.  Understanding these psychological underpinnings are essential to what we do as political practitioners.    I have read it twice and marked it up extensively.

Non affiliate link:  https://www.amazon.com/Science-Storytelling-Stories-Human-Better/dp/1419743031

 

 

Intuitive Marketing: What Marketers Can Learn from Brain Science

By Stephen Genco

Intuitive Marketing: What Marketers Can Learn from Brain Science: Genco,  Stephen: 9780578576961: Amazon.com: Books

 

This is exceptional book by a Stanford Phd, Stephen Genco.  This one is a little bit more dense and academic, but if you want a great review of the body of social science surrounding brain science, this is the book.  I am on my second reading of this book.

If you forced me to recommend one book for the year, it would be this one.

Non-affiliate link:  https://www.amazon.com/Intuitive-Marketing-Marketers-Learn-Science/dp/0578563614

Conclusion

Spend any time in politics and you will rapidly come to understand that human behavior is messy, and I think we owe it to our clients to constantly improve.  As political practitioners whether that be in public relations, public affairs, campaign consulting, or policy, understanding how human beings come to believe the things they do and how to affect those processes will only help us serve our clients better.

Let me know your recommendations, or if when you read these, would love your thoughts.

Alachua County and Single Member Districts

Alachua County and Single Member Districts

Overview

For the most part, voters in Alachua County performed about as one would expect.

Of all campaigns that were partisan and county wide, Democrats averaged 58% and Republicans averaged 42% of the vote.  This is in-line with historic returns going back to 1996.

There were no major deviations, except for two things:

  • Republican Kay Abbitt won a school board race (in a primary, and that is a different post)
  • Single Member Districts (SMD), even with the controversial campaign, (also, also, also) passed.

It is SMD that I am interested in exploring.

Results

SMD passed with 51% of the vote. 

It passed with a slim margin of 2,567 votes or 51%, but SMD did +9% points ‘worse’ than the baseline Democrat partisan result in the county races (average of 42%). 

This is interesting.

Dem Performance and SMD No Votes Are Highly Correlated

If we plot precinct’s percentage returns of Democrat performance (I used Alford vs Eagle County Commission race as a baseline) on the x axis, the SMD NO vote on the Y axis, we observe the two votes are highly correlated (.943 Pearsons) with an R² of .889.   (A perfect correlation is 1.0).

If you voted Dem (on a county commission race), you likely voted ‘no’ on SMD.  Partisanship was a main driver.    

So, what happened? 

There are two main clusters of deviation from the fit line:

  • Precincts with high percentage of registered voters, A18-34.  (Defined as >=50%)
  • Precincts with high percentage of African American voters.  (Defined as >=30%)

Under-Performance

First we will explore under-performance, Democratic performance – No Vote on SMD.

On average, under-performance voting was 12%.  However, there are a two clusters of outliers with the highest being 29%.

Exploring the precincts that are ~2x the average:

 

Precinct Under-performance
13.0-Mt. Carmel Baptist Church* 0.29
31-J. Wayne Reitz Union^ 0.28
39.0-Doyle Conner Building^ 0.27
55.0-Gateway Christian Center* 0.25
40.0-Comfort Suites^ 0.23
33-Ironwood Golf Course* 0.23
59.0-Days Inn Hotel^ 0.23
44.0-Phillips Center for the Performing Arts^ 0.22
28-McPherson Recreation Center* 0.22
30-Greater Bethel A.M.E. Church* 0.21
7.0-Ignite Life Center^ 0.21
19.0-Springhill Baptist Church* 0.2
23.0-Florida Museum of Natural History* 0.2
43-Grace United Methodist Church* 0.2
36.0-Hilton UF Conference Center^ 0.2
25.0-SFC Blount Center^ 0.2

*Bold indicates AA precinct

^indicates student precinct

Voter Fatigue

As with most down ballot issues, we also look at fall-off or voter fatigue.  These are precincts that had voters that cast a vote in the County Commission campaign and for whatever reason didn’t cast a vote in SMD question.

On average, fall off / fatigue was 6%.  However, there are a couple of outliers with the highest being 21%.

So who didn’t make it down the ballot?  For the most part, they are precincts where younger voters comprise at least 50% of the registered voters.

As you can see 7 of the top 10 precincts that fell off are ‘student’ precincts (as defined by me as registration A18-34 >=50% of total registration).

 

Precinct Fatigue
31-J. Wayne Reitz Union^ 0.21
59.0-Days Inn Hotel^ 0.18
39.0-Doyle Conner Building^ 0.12
36.0-Hilton UF Conference Center^ 0.11
5.0-First Lutheran Church^ 0.11
44.0-Phillips Center for the Performing Arts^ 0.11
43-Grace United Methodist Church* 0.1
23.0-Florida Museum of Natural History^ 0.09
19.0-Springhill Baptist Church* 0.09
27-The Thomas Center* 0.08
12.0-Parkview Baptist Church* 0.08

*Bold indicates AA precinct

^indicates student precinct

Precincts comprised of younger voters experienced higher rates of voter fatigue for SMD.

 

Conclusions

So, what is the bigger “sin”?

Precinct under performance fall off
Average Average
other 7% 5%
aa 21% 7%
student 20% 11%
TOTAL 12% 6%

 

 

Voting and not making it all the way through the ballot? (students)

OR

Voting and breaking with your party? (African Americans)

Regardless, two ‘bases’ of the national Democrat party coalition under-performed at this  local issue :young voters and African American voters.

If you are looking for 1,300 votes to change an outcome, either one is a good option.  (Average size of AA precincts is~1000 votes cast, student precincts ~1100 votes cast)

However, which is a bigger ‘surprise’?  Students not casting a vote for a local issue that doesn’t affect them much – OR – African Americans breaking from their local party’s position?

Finally, what is the better campaign strategy?

Asymmetric warfare using a ‘trusted’ messenger of the NAACP?

OR

Attempting nothing but to ride a partisan advantage and trusting a newspaper with declining readership to carry the message?

Data download

If you are interested in the cleaned up datafile, please feel free to contact me.