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Announcing The ‘@’ Award: Twitter Power Users of the Florida Legislature

Written by: Alex Patton
Political Media

The ‘@’ Award & Twitter Power Users Ranking of Florida’s Elected Officials

Today Ozean announces 1) the 2023 Twitter Power Users of Florida’s Elected Officials Ranking and 2)The ‘@’ Award.

“It is no secret that significant political communication is happening on Twitter, and Ozean Media is studying the various ways Legislators use or don’t use Twitter to communicate. During this process, we have developed a method to quantify and acknowledge the power-users of Twitter of Florida’ elected officials,” said Alex Patton of Ozean Media.

Twitter Power Rankings

2023 Twitter Power Users of Florida’s Elected Officials Ranking acknowledges the top 10 power users of Twitter for the Florida House, Senate, executive branch, and federal branch.

The ‘@’ Award will be presented to the top power user of Twitter as measured for the time period of Florida’s regularly scheduled session.  After session concludes, The ‘@’ Award will be presented to the top-ranked state Representative and Senator.

“We understand there is a risk in studying Twitter with the current environment and changes with the platform, but we want to attempt to better understand how elected officials are using Twitter. We hope the Power Ranking is a first step,” concluded Ben Torpey of Ozean Media.

The initial rankings will be computed using the time-period of Feb 20, 2023 – March 3, 2023, and will be released Friday, March 3 at 3 pm.

The rankings for The ‘@’ Award will only cover the time-period of Florida’s regular session (March 5 – May 7 or Florida Session’s sine die whichever is later).
New rankings are computed and published every Friday during the special session at 3pm.

Leaderboards for Florida’s executive branch and federal branch are also compiled and ranked but are not eligible for The ‘@’ Award in 2023.

Leaderboards are published at: https://ozeanmedia.com/twitter-leaderboard

More on Methodology & Ranking

Twitter handles for each legislator were added to Twitter lists accessible to the public.

2023 Twitter List of Florida State Senate

2023 Twitter List of Florida State Representatives

2023 Twitter List of Florida State Executive Branch

2023 Twitter List of Florida Federal Elected Officials

Any corrections or additions, please tweet @OzeanMedia or DM @OzeanMedia

More on the Ranking Algorithm

Given a specified time interval and a list of Twitter handles, the algorithm assigns a tailored weighting to variables including tweets, retweets, replies, follower count, following count, and effective reach.

The leaderboard is updated weekly and then displayed as an ascending order ranking.  Only the top 10 are released.  

The Twitter Lists

Any corrections or additions, please tweet @OzeanMedia or DM @OzeanMedia

Research

Research is the foundation of winning public affair campaigns and political operations.  Ozean has conducted survey research, focus groups, and data deep dives across the United States.   Our analysis allows you to test critical assumptions and form mission-critical judgments.

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Political data is the lifeblood of winning public affairs operations and campaigns.  Ozean collects data, augments data, maintains voter files, and performs sophisticated statistical analysis and data modeling.  Our clients are able to identify trends and relationships critical to victory.

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With a foundation of research and data Ozean excels at developing messaging that moves public opinion, creating data-driven audiences, and precisely delivering cost-efficient communication.   Our public affairs clients consistently achieve superior results with little to no waste.  Right message, right people, at the right time - on the right device.

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