Online Fundraising

Award-Winning Digital Media for Political Organizations

Online Fundraising

Political fundraising is the gas that makes the engine go.  Without a robust fundraising program, political organizations can falter at creating an online, digital presence.

Creating an online fundraising platform has several moving pieces ranging from processing credit cards securely via your website to proper list management to ensuring your organization does land on a blacklist of spammers.

Ozean combines knowledge and use of research and data to create multi-channel fundraising programs.  These programs can include old-school direct mail but are more frequently migrating to online platforms to include email fundraising and social media campaigns.

Additional fundraising programs are peer-to-peer models, money-bombs, donation matching, online events, or virtual fundraisers.  Most importantly could be the development of re-occurring donations for political organizations.

A/B Fundraising Message Testing

Ozean utilities extensive A/B message testing (even after conducting research) and can build predictive data models to more accurately identify likely donors.

 

Digital Media

The media landscape has forever changed.  With audience fragmentation, the media mix must change to follow the eyeballs.  We define digital media as any media that depends on electronic devices.  Digital media can be online advertising, OTT or CTV Video advertising, paid social media advertising, or organic social media content.  What makes Ozean unique is our skillset of combining research and data to ensure digital media is not only cost-effective but also precisely delivered.

Traditional Media

While the media landscape has changed, one can not discount tried and true methods of traditional media to reach political audiences.  Ozean began as a traditional media (television, radio, direct mail, newspaper) planning &  buying agency.  Ozean media, over the years, has won multiple political advertising awards in video, radio, and direct mail.  Reach your political audience where they are – in their television sets, mailboxes,  car stereos as well as their digital devices.