The future of research is here now
While online panels are a developing technology, we are intrigued with the possibilities. These technologies work best with larger populations surveys (such as state or nation wide surveys), but Ozean continues to experiment with these technologies.
Ozean offers two main types of online panels.
Survey Research and Polling form the bedrock of any political campaign. It is how we confirm or disprove critical assumptions. Polls allow us to better understand the voting public so that we can segment and craft appropriate messages to be precisely delivered.
Focus Groups form an additional part of a campaign’s bedrock. These in-depth and personal conversations allow us to explore areas that political polling doesn’t. In Focus Groups, we are able to explore ‘the why’ and understand how political decisions are being made and formed.
On-line panels allow your campaign or political organization to rapidly test digital assets, messaging, and to conduct cutting edge research. Ozean has used this technology to test all kinds of digital assets from video to graphics to advertisements. Testing can now be done at scale, quickly.