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Focus Groups

Precise and Accurate Political Research

Focus Groups

Focus groups allow Ozean to go past the numbers of a quantitative polling method. The insights developed from a focus group or series of focus groups can often lead to insights not available through survey research.

Ozean utilizes focus groups for:

  • testing media
  • generating hypotheses for further testing
  • developing language for messaging
  • discovering group norms
  • developing questions for further polling

Types of Focus Groups utilized by Ozean

  • Single Focus groups
  • Dial Focus groups
  • Online Focus Groups  (online focus groups have grown in popularity due to COVID restrictions)

Political Polling

Survey Research and Polling form the bedrock of any political campaign.   It is how we confirm or disprove critical assumptions.  Polls allow us to better understand the voting public so that we can segment and craft appropriate messages to be precisely delivered.   

Focus Groups

Focus Groups form an additional part of a campaign’s bedrock.  These in-depth and personal conversations allow us to explore areas that political polling doesn’t.  In Focus Groups, we are able to explore ‘the why’ and understand how political decisions are being made and formed.  

on-line panels

On-line panels allow your campaign or political organization to rapidly test digital assets, messaging, and to conduct cutting edge research. Ozean has used this technology to test all kinds of digital assets from video to graphics to advertisements.  Testing can now be done at scale, quickly.  

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