Methodology Given a specified time interval (March 5 – May 7 or Florida Session’ sine die whichever is later) and a list of Twitter handles, the algorithm assigns a tailored weighting to variables including tweets, retweets replies, follower count, following count,...
INDUSTRY INTELLIGENCE
Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
The @Award and Twitter’s API
It was fun while it lasted, but our Florida Legislature Tweet Tracker is coming to an end. With one week left in the regular session of Florida's legislature, Ozean was notified that Twitter has made changes to its API that have drastically restricted third-party...
Florida 2022 Election for Governor: Geographic Divide
The results by precinct results have been released for Florida. Precincts are the smallest unit of analysis that we have election results, and I find them interesting. So what does the data tell us? In this post, we will only explore the results for Governor’s race...
What is Political Affairs? A Comprehensive Definition
Political affairs is the process of shaping the political environment for government officials, elected representatives, interest groups, media, and any other relevant stakeholders. It involves creating, executing, and managing strategies and tactics to influence the...
Politics, Due Diligence and Land Development
Land development is a complex and multi-faceted process that involves a wide range of considerations, from zoning laws and environmental regulations to market demand and financial feasibility. However, one important factor that is often overlooked in the due diligence...
How to prevent NIMBY-ism: a Public Relations Approach
Introduction NIMBYism, or "Not In My Back Yard," is a term used to describe the opposition to a proposed development or project in one's own community. NIMBYism can be a major obstacle for land developers and commercial real-estate developers, as it can lead to...
Associations, Communications, and Advocacy: First Party Data
Ozean’s Guide to Associations, Communications, and Advocacy: First Party Data This is part one of a multi-part series about what to do and what NOT to do when it comes to advocacy projects for your association. Whether you are a trade association, chamber of...
Announcing The ‘@’ Award: Twitter Power Users of the Florida Legislature
The '@' Award & Twitter Power Users Ranking of Florida’s Elected Officials Today Ozean announces 1) the 2023 Twitter Power Users of Florida's Elected Officials Ranking and 2)The ‘@’ Award. “It is no secret that significant political communication is happening on...
Blog Challenge: How can Republicans overcome self funding celebrities or popular businesspersons and become the party of the majority again?
This is a question that needs to be broken apart. How can Republicans overcome self funding celebrities or popular businesspersons? Why would we? A celebrity or popular business person begins with one or two the most valuable things in politics - name ID & money....





