Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
Today we were exposed to the underbelly of media and ad buying compliments of the Wall Street Journal. I will say that these at the moment are allegations; however, as a media buyer, situations similar to this have bugged me for years-especially on the local level....
Ozean Consulting has worked with a number of first time political candidates. They all have a lot in common - the biggest thing is "No first time candidate is as ready as they think they are." The only exception to this is first time candidates that have...
On Friday, March 11, 2011 Ozean Consulting was awarded a 2011 Pollie award by the American Association of Political Consultants. The AAPC Pollie Awards recognize the best of the best in political communications for 2010. The Pollie Awards are awarded annually to...
We can't release any additional details regarding Ozean's win - because we don't know any. We have been notified that Ozean Consulting has won an award hailed as the "Oscars of Political Advertising". Winners, selected by a panel of judges representing the industry's...
According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”
