Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
We are in the age of non-stop campaigning. It goes without saying that the campaign for 2022 began the morning after the November 3rd election. The key to victory? Building a data-driven, digital-first strategy to build your email list.Emails are the golden key to...
A lot of press coverage of Trump’s win in Florida surrounded the HUGE Republican gains in Miami-Dade County. Don’t get me wrong, it was critical and impressive, but the Republican performance in Osceola County is an underreported spectacle of Republican success. Below...
If you believe the press, Republicans are fleeing the party by the thousands - especially after the Jan 6 incident at the capitol. Well, we don't believe the press at face value, and we prefer to compile our own data and make our own conclusions. In the past, we have...
Most interesting research questions begin with a real life problem. A general political consultant we work with wanted to target digital ads to 'people who are thinking about running for office.' This is what we do - we build data driven audiences for people to...
Year after year, digital media continues to make up larger shares of campaign budgets. This means new technology, new regulations, and a rapidly changing landscape. Compared to new, highly efficient methods, the “old digital” of yesterday is obsolete and in some...
People often wonder whether campaign tactics actually get people to the polls… or is it a bunch of useless political hackery? Does mail actually work? What about door-knocking and those never-ending political phone calls? In what is often regarded as the “gold...
As a company, we embrace “Structured Analysis” techniques in an attempt to minimize biases and ensure we are rigorous in our examination of a question or problem. This often means before beginning an analysis, we may spend some time reframing a question – especially...
I recently sent an email to our email list with a simple request - "please tell me what you are struggling with politically." Some responded with specific issues, but most in some way mentioned struggling with the current political client - how divisive, how nasty,...
Thank you for your interest in the original research study. This research is conducted with our non-partisan research partner Meer Research, and the research explores the opinions of candidates that were NOT successful in running for elected office. These are people...
