Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
Last year our firm was fortunate enough to have a client that liked and encouraged our desire to experiment and test. Situation We were attempting to test the validity and cost effectiveness of obtaining petitions via direct mail. To do so, we created a self...
I once met an attorney who was at the top of her field. I mean she is a cracker-jack attorney with a crazy intellect and extremely well respected in the legal field. I asked her how she became such a great attorney. Her answer was simple, "When I was in law school,...
We are in the age of non-stop campaigning. It goes without saying that the campaign for 2022 began the morning after the November 3rd election. The key to victory? Building a data-driven, digital-first strategy to build your email list.Emails are the golden key to...
A lot of press coverage of Trump’s win in Florida surrounded the HUGE Republican gains in Miami-Dade County. Don’t get me wrong, it was critical and impressive, but the Republican performance in Osceola County is an underreported spectacle of Republican success. Below...
If you believe the press, Republicans are fleeing the party by the thousands - especially after the Jan 6 incident at the capitol. Well, we don't believe the press at face value, and we prefer to compile our own data and make our own conclusions. In the past, we have...
Most interesting research questions begin with a real life problem. A general political consultant we work with wanted to target digital ads to 'people who are thinking about running for office.' This is what we do - we build data driven audiences for people to...
Year after year, digital media continues to make up larger shares of campaign budgets. This means new technology, new regulations, and a rapidly changing landscape. Compared to new, highly efficient methods, the “old digital” of yesterday is obsolete and in some...
People often wonder whether campaign tactics actually get people to the polls… or is it a bunch of useless political hackery? Does mail actually work? What about door-knocking and those never-ending political phone calls? In what is often regarded as the “gold...
As a company, we embrace “Structured Analysis” techniques in an attempt to minimize biases and ensure we are rigorous in our examination of a question or problem. This often means before beginning an analysis, we may spend some time reframing a question – especially...
