Political Social Media
Please indulge us for a second, but our political consultants must get this off our chest about social media.
Political Social Media Soap Box
- First things first: Social Media is NOT free.
Social Media requires an investment of time, and as we know time is a scarce resource during political campaigns. - Next thing: Social Media is NOT to be left to the campaign intern.
- Next thing: For the most part, Republican campaigns and political operations are playing catch up when it comes to social media engagement.
- Final thing: Social Media can be a critical part of any campaign communication strategy, allowing for vital, two-way communication between the candidate, the campaign, and the voters.
It is time Republicans get serious about social media.
Ozean Media has designed social media programs explicitly for political campaigns.
Steps of a Political Social Media Program
These social media programs have several major steps:
- Agreeing on Accountability
- Social Media Set-Up
- Staff and Candidate Training
- Acquisition of fans/followers
- Content Calendaring
- Reputation Management
- Reporting
All candidates have seen the potential of social media in political campaign – the good and the bad.
It is Ozean’s political consultants’ belief that the good far outweighs the potential pitfalls, and with proper program design and implementation, Republican candidates can benefit greatly.
