Email Marketing
Establishing a robust email marketing campaign is a wonderful way to create and drive a deeper relationship with your political organization’s supporters.
BUT people’s inboxes are crowded. Ozean strives to make your email marketing program part of the solution and not part of the problem.
However, establishing a proper email marketing infrastructure can be daunting – an incorrect setup can lead to delivery problems, OR in the worst-case scenario have you banned from emailing because you are labeled a spammer.
We take the time and energy to correctly establish your email marketing program.
We stress:
- correctly establishing the correct digital infrastructure for your organization’s email list size.
- quality over quantity
- providing value to your reader
- growing email lists organically through a multi-channel approach
- combining our on-line research capabilities with your email marketing
Email Marketing and Fundraising
We also realize, while political campaigns continue to embrace social media, most political fundraising remains generated by email.
Our clients benefit from our data first ethos and our approach to message development and A/B testing. In the end, we all acknowledge establishing, growing, and maintaining your political organization’s email list is a critical political function.
