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Audience Targeting

Award-Winning Digital Media for Political Organizations

Audience Targeting and Segmentation

Audience segmentation and targeting have been staples of any media campaign in the past, the difference is our research and data capabilities allow for our clients to more accurately create audiences and precisely target them with the right message at the right time on the right digital device.

It is not a stretch to say, data has revolutionized political audience segmentation.

Types of Audience Targets

  • Geography
  • Demographics
  • Behavioral Models
  • Predictive Models
  • Facebook Pixel Audiences
  • Facebook Custom Audiences
  • Retargeting Audiences

Digital Media

The media landscape has forever changed.  With audience fragmentation, the media mix must change to follow the eyeballs.  We define digital media as any media that depends on electronic devices.  Digital media can be online advertising, OTT or CTV Video advertising, paid social media advertising, or organic social media content.  What makes Ozean unique is our skillset of combining research and data to ensure digital media is not only cost-effective but also precisely delivered.

Traditional Media

While the media landscape has changed, one can not discount tried and true methods of traditional media to reach political audiences.  Ozean began as a traditional media (television, radio, direct mail, newspaper) planning &  buying agency.  Ozean media, over the years, has won multiple political advertising awards in video, radio, and direct mail.  Reach your political audience where they are – in their television sets, mailboxes,  car stereos as well as their digital devices.

 

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