Are Republicans Fleeing the Party in Florida?

Are Republicans Fleeing the Party in Florida?

If you believe the press, Republicans are fleeing the party by the thousands – especially after the Jan 6 incident at the capitol. Well, we don’t believe the press at face value, and we prefer to compile our own data and make our own conclusions. In the...
Science Friday: Who Enters Politics and Why?

Science Friday: Who Enters Politics and Why?

Most interesting research questions begin with a real life problem. A general political consultant we work with wanted to target digital ads to ‘people who are thinking about running for office.’  This is what we do – we build data driven audiences...
The Changing Landscape of Political Digital Media

The Changing Landscape of Political Digital Media

 Year after year, digital media continues to make up larger shares of campaign budgets. This means new technology, new regulations, and a rapidly changing landscape. Compared to new, highly efficient methods, the “old digital” of yesterday is obsolete and in some...
A Research Study:  Unsuccessful Political Candidates

A Research Study: Unsuccessful Political Candidates

Thank you for your interest in the original research study.  This research is conducted with our non-partisan research partner Meer Research, and the research explores the opinions of candidates that were NOT successful in running for elected office. These are people...
Science Friday: Who Enters Politics and Why?

Science Friday: Motives for Political Reasoning

There are some studies in political science that are interesting, and the results also pique your interest into further research. One the fundamental questions we deal with in the political consulting profession – how do people make the political decisions they make? ...