Forget Brainstorming – A New way to Think Abvout Creativity
Newsweek: Forget Brainstorming
What you think you know about fostering creativity is wrong. A look at what really works.
According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”