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Does Social Media use indicate political behavior

Does Social Media use indicate political behavior

by | May 1, 2013 | Political Media, Political Research

It is science Friday (Wednesday edition), and I am off on an electronic sabbatical after a very difficult week.   Therefore, I am admitting right now that I am lazy and this may be the laziest post ever written for Science Friday, but that is still no excuse NOT to bring you a study in the field of politics.

I came across this post on twitter, and I thought it was PERFECT for Science Friday.

More Tweets, More Votes

Does social media tell us anything about voting behavior?

The working paper is entitled More Tweets, More Votes:  Social Media as a Quantitative Indicator of Political Behavior.

Here is the abstract from the authors:

Is social media a valid indicator of political behavior? We answer this question using a random sample of 537,231,508 tweets from August 1 to November 1, 2010 and data from 406 competitive U.S. congressional elections provided by the Federal Election Commission. Our results show that the percentage of Republican-candidate name mentions correlates with the Republican vote margin in the subsequent election. This finding persists even when controlling for incumbency, district partisanship, media coverage of the race, time, and demographic variables such as the district’s racial and gender composition. With over 500 million active users in 2012, Twitter now represents a new frontier for the study of human behavior. This research provides a framework for incorporating this emerging medium into the computational social science toolkit.

DiGrazia, Joseph, McKelvey, Karissa, Bollen, Johan and Rojas, Fabio, More Tweets, More Votes: Social Media as a Quantitative Indicator of Political Behavior (February 21, 2013). Available at SSRN: http://ssrn.com/abstract=2235423 or http://dx.doi.org/10.2139/ssrn.2235423

[Just because I am lazy, does not mean I won’t cite the paper correctly.]

There is a robust conversation going on with one of the authors here.

 Conclusion

The most interesting thing from the working paper to me is the following:

First, the data do not include any information about the meaning or context of a name mention (e.g., “I love Nancy Pelosi” vs. “Nancy Pelosi should be impeached”). The relative share of attention compared to the opponent is all that is needed.

Meaning, if you are running for office and people aren’t talking about your positioning in relation to the other candidate(s), you have a problem.

Does Social Media use indicate political behavior

Online Comments hurt understanding, but register

by | Apr 5, 2013 | Political Media, Political Research

In a relatively new study released by the Journal of Computer-Mediated Communication titled “The ‘Nasty Effect:’ Online Incivility and Risk Perceptions of Emerging Technologies”, an interesting theory emerges.Online no one knows you are a dog

The study measures subjects’ understanding of a science topic after reading online comments posted on the story.

The study has wide ranging possible effects. As noted by others:

Now a study in the Journal of Computer-Mediated Communication suggests that rude comments on articles can even change the way we interpret the news. – NPR

In other words, just the tone of the comments . . . can significantly alter how audiences think about the technology itself.
Researchers found that even knowledge of science did not seem to mediate the effects of the comments. – JS Online

So basically, as political actors who are attempting to affect public opinion, the comments on a news article are almost, if not MORE important than the article itself.

My guess is this has a relationship to the social norm of highlighting the behavior one would like to see adopted and by making a thought public – no matter how vile the thought is – allows others to think that this thought is ‘normal’ and not out-of-line.

For politicians and campaigns, this study is important and your political efforts must now include rapid response to on-line articles whether newspaper, blogs, online TV stations, etc.

Why? It is science and it matters.

Read the study: “The ‘Nasty Effect:’ Online Incivility and Risk Perceptions of Emerging Technologies”

Social Pressure and Voter Turnout

Social Pressure and Voter Turnout

by | Mar 20, 2013 | Political Research

Every single person is doing it!
A 2008 study published by the American Political Science Association by Alan Gerber, Donald Green & Christopher Larimer lays out a convincing case of how social pressure can lead to increased voter turnout.

We lamented in a previous blog post, how political pundits are talking about voter turnout incorrectly. 

The Science

This study does exactly the type of large scale experiments that the GOP should be doing more of.

This study shows us that by using social norms (rules of conduct that are socially enforced) we can have a greater effect on voter turnout, with some words of caution.

In this experiment, conducted prior to the August 2006 primary election, 180,002 HH were used.  HH were assigned to treatment groups and were sent one mailing 11 days prior to the election.

HH were randomly assigned to the control group or 1 of 4 treatment groups.   Each treatment group had 20,000 HH and 99,999 were in the control group.

Each HH in a treatment group, received one of the four mailings.  The control group received none.

All four treatment groups received the basic message of “DO YOUR CIVIC DUTY – VOTE”

Group 1 “Civic Duty”  Group.  This group is a baseline.  It does little besides emphasizing civic duty.

Group 2 “Hawthorne” Group – Adds to Group 1 a mild form of social pressure.  By adding a “Hawthorne effect” or “You are being studied”.  It limited social pressure by promising researchers would neither contact nor disclose the results.

Group 3 “Self” Group – Adds more social pressure by informing recipients that who votes is public information and listing the recent voting records of each registered voter in the HH.   It also put “VOTED” next to those that voted and a blank spaces to those HH members that had not.

Group 4 “Neighbors” Group – Adds even more social pressure by not only listing the HH voting records, but also the voting records of those living nearby.   Like the “Self” mailer, the “Neighbors” tells the group that researchers are planning on updating the chart after the election.

 

The results

After the election, turnout was measured

Group

Turnout

Diff
Control Group

0.297
Civic Duty Group

0.315

0.018
Hawthorne Group

0.322

0.025
Self Group

0.345

0.048
Neighbors Group

0.378

0.081

 

The Neighbor group had a 8.1% increase in turnout over the control group.

This  is impressive.

As the study states:

It is important to underscore the magnitude of these effects. The 8.1 percentage-point effect is not only bigger than any mail effect gauged by a randomized experiment; it exceeds the effect of live phone calls (Arceneaux, Gerber, and Green 2006; Nickerson 2006b) and rivals the effect of face-to face contact with canvassers conducting get-out-the vote campaigns (Arceneaux 2005; Gerber and Green 2000; Gerber, Green, and Green 2003).

The study does go on to say nicely that the “enforcement of norms is potentially costly” meaning, this technique REALLY pisses voters off.

Also for practitioners to keep in mind, we must ad partisanship into the equation and test; however, it is data worth considering. Read the entire study here.

Florida’s Elected Officials’ Score Low Grades in Twitter Sociability

Florida’s Elected Officials’ Score Low Grades in Twitter Sociability

by | Feb 28, 2013 | Political Media, Political Research

Florida’s Elected Officials’ Score Low Grades in Twitter Sociability, Forgetting the ‘Social’ in Social Media.

Landmark Twitter study released: Politicians talk too much, listen too little

Ozean Media releases the landmark study of Twitter usage of Florida’s elected officials including Federal, Statewide, & State Legislature officials.  OMG! Don’t Forget: It’s Social Media:  A Report Card of Florida’s Elected Officials Use of Twitter is the most comprehensive review of Twitter usage by Florida’s politicians to date.

“Overall, Republicans earn a C and Democrats an F in twitter usage; however, when we grade on a curve Florida’s Republican officials perform better than the Democratic officials.  The good news is there is room for dramatic improvement,” said Alex Patton (@alex_patton), the study’s author.

Questions:

The study researched over a two week period set out to answer the following questions:

  • Are Florida’s elected officials using Twitter?
  • Is there a digital divide that separates Republican and Democrat elected officials in Florida?
  • How are Florida’s elected officials using Twitter?
  • Which of Florida’s elected officials could be considered to be embracing Twitter?
  • Are there recommendations to be made to Florida’s elected officials in their use of Twitter?

The study represents the most comprehensive look at twitter usage of Florida’s elected officials, aggregating data from multiple sources and comparing the data to twitter superstars such as the University of Florida, President Obama, and Justin Bieber.

Findings of Study:

  • As a whole, Florida’s elected officials are using Twitter in greater percentages than the general public.
  • Florida’s elected Republican officials are using social media more than Florida’s elected Democrat officials –  57% of Republican elected officials are active users (defined as at least 1 status update in past 7 days) to 34% of Democrat elected officials.
  • Republican elected officials are doing significantly better than Democrat elected officials using twitter.
    • If not for Florida’s Democratic Congressional Delegation — more specifically @DWStweets who alone accounts for 85% of the number of followers for Democrat elected officials — Florida’s Democrat elected officials would have little social media reach.
  • Florida’s elected officials score well on influence, on authority; however,
  • Florida’s elected officials score very low on outreach.
  • A handful of Florida’s elected officials are embracing Twitter.  They are:

 

category Twitter name name district party
USREP @RepDennisRoss Dennis Ross

15

 Republican
USREP @DWStweets D Wasserman Schultz

23

 Democrat
USREP @treyradel Trey Radel

19

 Republican
STSEN @Rob_Bradley Rob Bradley

7

 Republican
STSEN @DwightBullard Dwight Bullard

39

 Democrat
STREP @sethmckeel Seth McKeel

40

 Republican
STREP @repclayingram Clay Ingram

1

 Republican
STREP @JimmyPatronis Jimmy Patronis

6

 Republican
STREP @mattgaetz Matt Gaetz

4

 Republican
STREP @jasonbrodeur Jason Brodeur

28

 Republican

 

“Bottom line, when you look at how Florida’s politicians are actually using Twitter, they are forgetting the ‘social’ in social media.  The vast majority of Florida’s elected officials appear to be misunderstanding or misusing Twitter by using it as primarily as a broadcast media channel,” continues Mr. Patton.

“For Florida’s elected officials to truly realize the power of Twitter and social media, they must embrace the social part by talking with people, not only talking to people,” concludes Alex Patton.

The study, an executive summary, the study’s methodology, and complete data-set are available for download below.

All are invited to comment on the report using the Twitter hashtag #socialgrade.

Downloads

Press Release

Download Press Release  (filetype: pdf)

Study

Download Complete Study (filetype:pdf)

DataSet

Download dataset (Excel Sheet – .xlsx)

Download dataset (Excel Sheet – .xls)

Download dataset (Tab Delimited Txt – .txt)

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The complexity of Networks

by | Feb 14, 2013 | Political Research

The Network of Global Control

Network Analysis

As I have written before, I am becoming obsessed with two things: the study of persuasion and the study of networks and their effects on the political process.

Today, a fellow political consultant sent me the following link to a Ted Talk by James B. Glattfelder.

The Ted talk was entitled “Who controls the world?”

sidenote: some copy writer some where knew exactly how to write a headline that would make every political geek in the world click. Nicely done!

This is NOT the old 80/20 rule, this is a network analysis showing exactly how a few emerge from a large, complex network to exert massive amounts of power.

The political implications of this study are enormous. If you are as interested as I am in this topic, please read the entire study, “The Network of Global Corporate Control”.

If you don’t want to read it, then listen to the Ted Talk. It is 14 minutes well spent. I promise!

Forget Brainstorming – A New way to Think Abvout Creativity

by | Jul 26, 2010 | Political Research

Newsweek: Forget Brainstorming

What you think you know about fostering creativity is wrong. A look at what really works.

According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”