Public Opinion Doesn’t Exist

Public Opinion Doesn’t Exist

Ever have that book that stays with you and gnaws at you well after you finish reading it?  One of my recent reads has been How Not to Be Wrong:  The Power of Mathematical Thinking by Jordan Ellenberg.  It is a highly recommended read, but Chapter 17 is causing me heartburn.  It is entitled “There is No Such Thing as Public Opinion.”

Why heartburn?  I wrote a paper in graduate school taking issue with that old adage that “Americans are ideologically conservative but operationally liberal.”  I did a poor job expressing and supporting my view and my paper’s grade reflected it.  However, Ellenberg says what I was attempting to say, just much more eloquently.

“Each voter has a perfect rational coherent political stance, but in the aggregate, their position is nonsensical” (p 367).

For example, we did some polling on the medical marijuana issue.  I will simplify, but the results were as such:

  • 1/3 of respondents opposed any legalization of marijuana.
  • 1/3 of respondents supported legalization of marijuana for only medical use.
  • 1/3 of respondents supported full legalization of marijuana.

After the completion of the polling, the following statements were made about the polling:

  • MAJORITY OF PEOPLE POLLED OPPOSE LEGALIZATION OF MARIJUANA.
  • MAJORITY OF PEOPLE POLLED SUPPORT SOME FORM OF LEGALIZED MARIJUANA.

Both statements tell different stories about public opinion, and both statements are true.   When you aggregate the three choices, they no longer make sense.

When Americans and democracy are offered more than one choice, it gets messy because “majority rules” systems work best with two choices, not three.   (which returns to a theory of why political parties exist – to offer clear choices.)

Returning to the inconsistency of aggregate judgments. “The majority isn’t a unified entity that follows logic” (p 374).    This is why public opinion tells us repeatedly that Americans want a smaller government with less spending.  However, when offered choices of 13 categories of government spending, more people want to increase rather than cut in 11 of the categories.

Ellenberg makes the following conclusion – and this is what gives me heartburn:

“I think the right answer is that there are no answers.  Public opinion doesn’t exist.  If there is no such thing as public opinion, what’s an elected official to do?  The simplest answer:  when there’s no coherent message from the people, do whatever you want” (p 369).

Frankly, I am still noodling this through, but my heartburn continues but now for different reasons.    Enjoy your weekend.

 

 

Photo by Rob Schreckhise on Unsplash

 

Time for Change Model (Implications for local politics)

Time for Change Model (Implications for local politics)

This week Politico featured an article The End of the 2016 Election Is Closer Than You Think    The Politico article is a fantastic read, but doesn’t go into the particulars that I would like to explore.

Yes, the Politico article in someways scooped a theme I have been working on for sometime on this blog.  In the past I have been exploring the formation of political environments and asking “Do Campaigns Really Matter?”

Time for Change Model – Predicting POTUS elections

There are many reasons for developing and using models.  Often models are used to present a hypothesis in a clear manner.  We argue about models, back test them, refine them, and then use them to predict outcomes.

One of the most interesting models in Presidential elections is Alan Abramowitz’s Time for Change Model based on what is now referred to as the campaign fundamentals.   Abramowitz has since revised his model, and we will look at both versions of the models.

The first Abramowitz model was:

 PV=47.3+(.107*NETAPP)+(.541*Q2GDP)+(4.4*TERM1INC)

  • PV stands for the predictive share of the majority party vote of the incumbent president
  • NETAPP stands for the incumbent president’s net approval rating (approval-disapproval) in final Gallup poll in June
  • Q2GDP stands for the annualized growth rate of real GDP in the second quarter of the election year, and
  • TERM1INC stands for the presence or absence of an first term incumbent in the race

“This basic model has correctly predicted the winner of the popular vote in the last 5 presidential elections with an average error of 2 percentage points.” -Abramowitz

So, why change the model?

Because in the last 4 Presidential elections, the basic model overestimated the winning candidate’s share of the votes.   “This suggests that the growing partisan polarization is resulting in a decreased advantage for candidates favored by election fundamentals including first term incumbents.: – Abramowitz

The revised Abramowitz model is:

 PV=46.9+(.105*NETAPP)+(.635*Q2GDP)+(5.22*TERM1INC)-(2.76*POLARIZATION)

  • POLARIZATION – takes on the value of 1 when there is a first term incumbent running or in open-seat elections when the incumbent president has a net approval rating > 0; it takes on a value of -1 when there is not a first-term incumbent and the incumbent president has a net approval rating <0.

“Adding the Polarization correction to the model substantially improves its overall accuracy and explanatory power” – Abramowitz

FRIENDLY REMINDER:  The outcome is determined by the electoral college, not the popular vote predicted by this model.

Where does the model stand now?

NETAPP – the net approval of President Obama

If we look at Gallup’s polling results for President Obama’s Approval Rating – we can see currently it is +3%.

(What is surprising for most in Conservative circles is just how much the President’s net approval rating has been positive for his two terms.   His average approval from the beginning of his first term to the writing of this post is 47%.)

Q2GDP (annualized growth rate of real GDP in the second quarter of the election year).  The number obviously has not been released yet, but we can look at trends.

GDP (% change from Preceding Period in Real Gross Domestic Product)
2013 2014 2015
Quarter I II III IV I II III IV I II
GDP 2.7 1.8 4.5 3.5 -2.1 4.6 5 2.2 -0.2  TBD

TERM1INC – We know there is no incumbent in this election, so we KNOW this variable is 0.

POLARIZATION – We assume President Obama has a net + approval rating, so the variable will be set to 1.

Thought Exercise

While the model specifically states the GDP needs to be from Q2 of the election year (2016), as nerds we can have some fun.

If we were to perform the calculation now simulating an election this year with the following variables:

  • using the current net approval rating of +3,
  • the Average of the GDP Change over Obama’s term of +2.175%, (using the -.2 would be cruel)
  • TERM1INC =0, and
  • POLARIZATION = 1,

we calculate the incumbent party (Democrat) predicted vote % to be 45.8%.

 

Variables
NETAPP          3.00
Q2GDP          2.18
Q2GDP Increment          0.50  ignore
TERM1INC 0 Presence or Absense of Incumbent (1 Incumbent, 0 no incumbent)
POLARIZATION 1 1 – first time incumbent or in open seat incumbent appr >0, = -1 no first time incumbent and incumbent approval <0
PV=46.9+(.105*NETAPP)+(.635*Q2GDP)+(5.22*TERMINC)-(2.76*POLARIZATION)
PV=party of incumbent % 46.9 (.105*NETAPP) (.635*Q2GDP) (5.22*TERM1INC) (2.76*POLARIZATION) Estimate Q2GDP
45.8 46.9               0.3150             1.3811 0 2.76                      2.18

Abramowitz Model

Below is an interactive model that we can explore, plugging in your own variables.

Type in the yellow boxes and the sheet will give you the results – (incrementally increasing the GDP by the variable you provide)

The Abramowitz Time for Change Model is also inserted on a clean page all to reduce clutter for your enjoyment.

 

Ramifications

PV=46.9+(.105*NETAPP)+(.635*Q2GDP)+(5.22*TERM1INC)-(2.76*POLARIZATION)

As you can see, the model weights the GDP much higher than the net approval rating (by a factor of 6x), but the power of incumbency is considerable.economy-stupid

The model provides the incumbent party with a base of 46.9%, then adjusts for Net Approval, then adjusts for GDP, then adjusts for incumbency advantage/incumbency fatigue.

For example, if President Obama is +8 on Net Approval, the GDP change would need to be +8% change in Q2 2016 for the incumbent, Democrat party to break 50% with no incumbent running. (Note don’t forget to change TERM1INC variable to 0)

Admittedly, it is too early to use a model that explicitly states it is Q2 of the election year, but we can clearly remember Carville’s “It’s the economy stupid!”

If you believe the model, the next 12 month’s events are critical in determining the 2016 outcome and there is little the 40 people running for President can do about it – except drive down the net approval rating of the President.  Get ready!

Ramifications for Local Elections

As we observe with my prior posts, Politico’s article, and the exploration of Alan Abramowitz forecasting model, the central thesis is this:  the political environment is formed for success or failure well before any candidate announces a run for office.   Campaigns do not change political environments but rather are a product of them.

These macro fundamentals are largely out of the control of Presidential candidates and even more so out of the control of state and local candidates.

However, local political environments can be shaped with local issues with a dedicated and consistent effort.   Therefore, I’ll say it again: Attention all interest groups and political actors interested in the upcoming local elections: To be strategic in local elections,  the time to form the political environment is a year before the elections, not the 6 weeks of a campaign before the election date.

The Effort Required to Have an Opinion

The Effort Required to Have an Opinion

I’ve been thinking about the amount of effort required to have an opinion.pareto - effort

What drove this strain of thought: I was having a conversation with a subject matter expert and I voiced my opinion.

He replied, “That is certainly an opinion, but to have an accurate opinion, you need to do a lot more work.”

How true.

The amount of effort to have an opinion is zero.  My 11 year old son will have an opinion about anything you ask him.  Trust me, A.N.Y.T.H.I.N.G.

The amount of effort to have an accurate opinion is a lot more than you may realize.

Sometimes it is the cursedly clear and unwelcomed set of answers provided by straight thinking that makes us mental slackers.”  -Robert Cialdini

To be a successful analytical thinker, you must be willing to consider competing ideas.  Sometimes you may not welcome those competing ideas.  What if they are valid?

Analytical thinking is difficult and requires effort, but attempting to identify and mitigate biases may be more difficult.

Anyone can have an opinion, but to have an informed opinion, the effort is considerable.

Biggest Change

One of the biggest changes in how I approach a problem or analysis has been the effort to move from a binary, black and white thinking to a probability thinking.

An example, I try and no longer say silly things such as “Candidate A will not win that campaign.”  That is simply not a true, logical statement.   Candidate A by being on the ballot has some probability of winning that race.  The probability may be extremely low, but there is some probability.

“Candidate A chances of winning that race are below 10%” is a much better way of expressing my thinking.

When one starts thinking in probability terms, one’s entire perspective changes.  Things not possible, become remotely possible.  Things that are 51% certain are no longer “certain.”

Conclusion

One becomes a clearer thinker when one becomes aware of the probability of being wrong; thus forcing one to put in the required effort to arrive at a better analysis/opinion.

Bottom line, I think the political scene needs more humility in our thinking.

The Recipe for Success to Break Inertia in places of Hegemony

The Recipe for Success to Break Inertia in places of Hegemony

I anticipate some blow-back on this blog post, but “since my intent is to write something useful to whoever understands it, it has appeared to me more fitting to go directly to the effectual truth of the thing than to the imagination of it” (Machiavelli 61).

In a previous post, we dared to ponder the question, “Do political campaigns really matter?”  We looked at the curious case in Alachua County where two Republican campaigns were run in the same election cycle – one campaign was essentially a name placed on the ballot; the other campaign was a robust campaign.  We observed a mere 2.2% difference in the results.   We also took note of the complete dominance of the Democratic Party in Alachua County elections.

Hegemony:  leadership or dominance, especially by one country or social group over others.

But we also noted the recent success of more conservative members of the Gainesville City Commission – arguably the most conservative commission in 15 years.

How do we reconcile these two things and what can we gleam from the situation in regards to campaigns and politics?

The Search for Positive Deviance

positive_ladybirds__0

The Search for Positive Deviance

Anytime we start a new analysis, we look to see if anyone has already done the work and we look for positive deviance.

Positive deviance (PD) is an approach to behavioral and social change based on the observation that in any community, there are people whose uncommon but successful behaviors or strategies enable them to find better solutions to a problem than their peers, despite facing similar challenges and having no extra resources or knowledge than their peers. These individuals are referred to as positive deviants Wikipedia – positive deviance

 

We had mentioned before, that since 2002, 4 Republicans have won Alachua County in county-wide, partisan races.

Let’s examine these campaigns:

year race winner winner%
2010 USSEN Rep 40.01%
2010 CC4 Rep 54.03%
2006 AGR Rep 51.46%
2004 Sheriff Rep 51.84%

 

In the 2010 USSEN race, Senator Marco Rubio was the top voter in a three way race.  So, our first strategy would be to split the hegemony’s power with a two way split.    For now, we table that suggestion.

In the 2010 County Commission race, Republican Susan Baird defeated long time incumbent and current Democrat county chair, Cynthia Chestnut.

In 2006, long time incumbent Republican Agriculture Commissioner Charles H. Bronson beat unknown Eric Copeland after Copeland switched from a CFO campaign after fellow Democrat Alex Sink got into the CFO campaign.  (You knew Copeland was in trouble when he launched his Agriculture Commissioner campaign with “The incumbent has done an adequate job representing the interests of Agriculture in Florida.”)

In 2004, long time incumbent Republican Steve Oelrich beat neophyte challenger Bill Davis for Alachua Sheriff.

If we look for positive deviance in all three of these victories, we see the Democrats fielding poor candidates, neophyte candidates or in the case of Cynthia Chestnut – fielding a candidate that did not campaign at all.

However, the one thing the above three positive deviances share : the Democrats screwed up.  (It is not my intention to take away from the Republican campaigns because they had to be in a legitimate position to take advantage of the Democrats’ mess up.)

If we also consider the Mayor’s race of 2013, when Republican Ed Braddy beat Democrat, incumbent Craig Lowe, we see a similar event – the Democrats screwed up.

So, we have identified a second strategy : field good, legitimate Republican candidates and hope and pray the Democrats screw up.

But there is another item the winning campaigns share which brings us to the third and I believe the most important strategy: the political environment was formed before the campaigns ever took place.

If we reconsider the case of Craig Lowe, we can observe a series of events that happened well before his re-election campaign ever started.

Criag Lowe’s first term was highlighted by:

Another local example is the biomass issue.  Nathan Skop based his campaign on the disaster that is the GREC biomass contract.  He is a subject matter expert and foretold all the calamity barreling towards Gainesville.  Skop was right on the issue, but lost the campaign.  Why?  The political environment had not been formed successfully – yet.  As the issue matured and macerated,  the City of Gainesville has witnessed significant political change on the City Commission.

Yet another local example is from 10 plus years ago with the fight against Alachua’s comprehensive plan – Lee Pinkoson and Cynthia Chestnut were successful in ousting two incumbents because the political environment had been formed before they entered the campaign.

This is the recipe for success!   I can tell you from experience; a lot of people aren’t going to like the taste.Not going to like the taste

The Recipe for Success

The time voters are most open to persuasion is during non-campaign contexts.

These elected officials must never have a week off.  These elected officials must have every move examined with a ruthless intensity and an inexorable contrasting of values.   The critique must be unrelenting, and the criticism must garner press coverage.  The effort required is a long, uncivil, and confrontational process; it requires resources.

The goal is to drive the negatives of those in power to as close to 50% or higher or strategically place them on the wrong side of public opinion on issues –  before any Republican campaign comes into a nascent state.

Here is the catch:  There are virtually no organizations or groups willing to pay the price to do what must be done for the length of time it must be done.   Not many people or organizations will risk the press labeling them malcontents or gadflies or uncivil.

Not many people are willing to be the “bad guy” for anything other than a single issue and a short period of time.

The political party can not take the lead role, because they minute they take the lead, the issue becomes partisan and it forces voters put on their partisan, team jerseys.  The critique must be received before voters put on their partisan jersey because once the critique is perceived as purely partisan, the critique will not be considered.  The party and politically partisan groups can play a supporting role.

The local ‘advocacy’ business groups will not play this natural role because they fear retribution and risking their prestigious goodwill.   These groups continue to attempt to play an apolitical role in a political system and continue to believe politics is a genteel exercise in rationality that can be massaged and performed outside the public arena.  These advocacy groups must understand the role of Solomon can be effectively played only when there are two competing sides presenting.

Political change is not rational, genteel, private nor delicate; it is the opposite.

Conclusion

To review the possible strategies:

  • Do nothing and accept the status quo.
  • Field good Republican candidates and force three way contests with liberals being 2/3 of the candidates.
  • Field good Republican candidates and wait for the Democrats to screw up.
  • Put in the long, controversial work needed in the form of a permanent campaign in order to form the political environment well before candidate campaigns start.

I have been espousing this recipe for several years because I believe in seizing one’s own fate.  I have discussed these ideas with other political experts in depth and they agree with the recipe.  So far the idea has been considered offensive and met with scorn.

I realize this recipe is controversial, but again my goal is to write something useful, not imaginary.  To change the hegemony, a “political bad guy” must operate 365 days a year.

Said nicely:  To make change permanent, there must be a competing viewpoint offered on a permanent, consistent and unrelenting basis.  In order to do it correctly, there must be a institutionalized effort comprised of people that do not fear retribution.

Any community that desires change in a hegemony does a tremendous disservice to any candidate when they complain behind closed doors only or speak up 6 weeks before election day.

The heavy lifting and dirty work must be done before and outside candidate campaigns – after all, even Jesus needed John the Baptist to lay the groundwork for his work to be successful.

Do political campaigns really matter?

Do political campaigns really matter?

Do Political Campaigns Matter?

Why in the world would a campaign consultant ask the seemingly heretical question, “Do political campaigns really matter?”

The answer: partially purposefully provocative combined with another part intellectual curiosity, but as we prepare to spend billions of dollars to elect our next President, we should explore the question.

The Interesting & Peculiar Case of Alachua County

As a political operative in a Democratic dominated area, I’ve run multiple campaigns in this Democratic stronghold of a county.  I have the scar tissue to prove it.

Active Registered Voters as of:05/01/15

  • Democrats:74,076
  • Republicans:45,165
  • Others:39,406
  • Total:158,647

Knowing the odds, I’ve often wondered what would happen if one Republican candidate ran a campaign and one Republican didn’t.   Would it matter?  Interestingly, Alachua County was presented with that scenario in 2014.

Peculiar Case of the Alachua 2014 Tax Collector Campaign

In 2014, Alachua County experienced the most gentle and amiable campaign maybe ever witnessed by mankind.

In this year, Alachua County held a partisan, open election for Tax Collector.  Both candidates seemingly made a gentleman’s agreement not to say anything other than complimentary things about one another.   For campaign operatives used to mixing it up, this campaign was an anathema.

Jon C. Costabile’s, the Rep, total expenditure was $11,770.00.

Summary of campaign : He qualified by petition.  He put up some signs, printed small runs of campaign literature, and repaid close to $6,500 in candidate loans.

John Power’s, the Dem, total expenditure was $32,466.00.

Summary of campaign:  He printed some palm cards, put out some signs, sent 2 mail pieces, paid qualifying fee and repaid $6,000 in candidate loans.

Tax Collector Campaign Summary

Name Party Tot. Exp Total Vote % Vote
Jon Costabile REP $11,770.00  30,864 41.15%
John Power DEM $32,466.00  44,145 58.85%

It is truly difficult to describe just how much of a non-event, non-campaign this was.  Both candidates were genuine friends, and the entire campaign consisted of “I would like the job, but if my opponent is elected, it’s cool.”  The campaign had little to no media coverage, little to no actual campaigning.

In summary, the Republican spent a little over $5,000 in a county-wide, partisan race.

While boring and bewildering, this campaign provides a unique case study getting to the question of “In Alachua County, if a Republican candidate does little more than put their name on the ballot, what % of the vote would they obtain?”

In a sense, this 2014 tax collector campaign provides the baseline for Republican candidates in Alachua County.

Campaign Comparison

At the exact same time in 2014, Alachua County had a hotly contested County Commission race between Republican John Martin and Democrat Ken Cornell.   These two guys were the antithesis of the tax collector race.  They did comparing and contrasting media and for all intents and purposes both candidates ran robust campaigns.

John Martin’s, the Republican, total expenditure was $65,945.00

Summary of campaign:  No primary, signs, mailers, tv, phone calls, newspaper.

Ken Cornell’s, the Democrat, total expenditure was $101,535.11

Summary of campaign:  Contested primary campaign, mail, television, polling, campaign staff, radio

Because of the primary, we break out contributions and expenditures using the primary date as the demarcation line:

 Cornell $ Contributions Expenditures
Primary $56,605.81 $44,856.08
General $55,332.50 $56,782.23

County Commission Campaign Summary

Name Party Tot. Exp Total Vote % Vote
Jon Martin REP $65,945.00 32,769 43.35%
Ken Cornell DEM $101.535.11 42,816 56.65%

 

So we are now able to compare and contrast the two types of campaigns during the same election cycle:  no campaign versus a more robust campaign.

In a macro view and with a 6x difference in expenditure amount between the Republican candidates, what change in results do we observe between the non-campaign and the robust campaign?  +2.2%.

Historical Comparison

Just to remove the doubt that there was something specific about these two campaigns,  I also looked at ALL partisan, county wide races in Alachua County since 2002.

Total Races 46
Rep Wins 4
Dem Wins 42

Noting the differences between Presidential and Gubernatorial election years, we find:

Average Win %
Average Dem Pres Yr 63.34%
Average Dem Non-Pres Year 58.76%

So we can observe these two campaigns are at the averages of all campaigns since 2002.

Conclusions / Questions

So have we definitively proved that campaigns don’t matter?  No, I don’t think so.  We can conclude that running Republican candidates county wide in Alachua County is extremely difficult regardless of the campaign.

But we aren’t the only ones asking the question.  With the renewed focus on modeling and fundamentals, we see it all around us.  Thomas Holbrook dared to ask the same question in his 1996 book “Do Campaigns Matter?”  and David Farrell and Rudiger Schmitt-Beck dared to ask the same in 2002 with  “Do Political Campaigns Matter?  Campaign Effects in Elections and Referendum”

The debate rages on.

The political nerd term is “campaign effects”.

To unpack the effects of campaigns, it is helpful to think about when exactly campaigns matter. Two factors are paramount: the number of undecided voters and the balance of resources among the competing candidates.”  – John Sides and Jake Haselswerdt, George Washington University

A summary of the findings?  Campaigns do matter, when all things are equal, and campaigns matter at the margins.

Most importantly, we can take this knowledge and ask some additional questions:

Noting the recent success of Republicans / Conservatives in the City of Gainesville elections, how can we reconcile that success with elections in Alachua County?

If we can explore that question, then we will have the recipe to break inertia in Alachua County?  (and I have my next blog post)

Next week :  The Recipe for Success to Break Inertia in Alachua County for Republicans

15 Campaign Mistakes First Time Candidates Make Running for Political Office

15 Campaign Mistakes First Time Candidates Make Running for Political Office

mistakes

First time candidates make mistakes, and it is because we expect them that we can take steps to minimize them.

Over the past 20 plus years, I have observed first candidates making mistakes early in the process and during a campaign.

This quick guide is an attempt to help first time political candidates avoid the most common campaigning mistakes, and it may act as a refresher for more experienced candidates.

PRE-CAMPAIGN LAUNCH MISTAKES

Not Doing Correct Research Before Declaring / Deciding to Run before Evaluating the Terrain

This maybe the single biggest mistake a candidate can make.  I rue the phone calls that begin with “I’ve filed my paper work and I am running.  I’d like to discuss it with you.”  Too Late.

It is better to call with “I’m considering running for office, and I would like to discuss the decision making process with you.”

In politics timing is everything, and sometimes this just isn’t the time to be successful.

Mistaking your Friends for Voters

Your friends lie – not in a mean spirited way, but in a non-malevolent way that is crushing.    Your friends like you and most likely think you would be a wonderful public servant.  Your friends also most likely look like you, live near you, and share political opinions similar to yours.

But most importantly, your friends are NOT likely to say something to you that will test or risk your friendship.

Thinking Beating an Incumbent will be easy

Yes, you and your friends think the incumbent has done an awful job.  (But we’ve already talked about your friends.)

Incumbents enjoy significant advantages over challengers and are extremely difficult to up-end.  The base rate of success in the Congress?  Less than 10%.

Not polling

Running for office without polling is like driving a car blindfolded.

One wouldn’t be as stupid to drive blindfolded, why would one ever consider running without objective research?

Research is the way to test your friends’ and the campaign’s critical assumptions.

Cost too much?  Nope.  Not in with advancement in technology.

Want to know what really costs too much?  Running a losing campaign because the message was off or campaign strategy was based on erroneous assumptions.

Saying “They’ll Never Find It” when it comes to past events.

It will always be found!

In fact, sometimes your former spouse, former business partner, or just someone who doesn’t like you will gift-wrap and hand-deliver it.

Your supporters can forgive most things, but cannot and will not forgive being surprised.

CAMPAIGN MONEY MISTAKES

Underestimating the Time Needed for Fundraising

Underestimating the difficulty in raising money may be the second biggest mistake.

Raising money for political campaigns is hard.  It takes as twice as much effort and time as a candidate thinks it will – especially first time candidates.

Your good friend who said you would make a great public servant will suddenly stop returning your calls.  Others will terribly disappoint you.

Rule of thumb for first time candidates:  I take whatever figure a first-time candidate tells me they can raise, and I cut it in half and then cut it half again.  The result is the actual working budget until proven incorrectly.

Messing up the Money

Don’t ever, ever mess up the money.   Make sure the campaign keeps impeccable records and hits all filing deadlines.

  • Pro-tip – photocopy each and every check before depositing.
  • Second pro-tip – no cash even if the law allows it.

Candidate fills days with campaign work because she is avoiding FR

A candidate can find an infinite amount of things to work on, but normally a candidate starts doing these things because they are avoiding fundraising.

If you are a candidate, sadly your first priority is the role of head fundraiser in charge.  You must provide the fuel for the campaign to run well.

If you find yourself digging holes for signs, writing television/radio commercials or attending government meetings you are most likely avoiding fundraising.

Yes, fundraising is hard and grunt-like, but all candidates volunteer for it.

DURING CAMPAIGN MISTAKES

Being Cheap About Photos

Good photos are essential to your campaign.

Most people are visual.  They learn visually, they are persuaded visually.

Just because your cousin has a smartphone camera doesn’t mean you get good photos.

Don’t be miserly, hire a great photographer.

Valuing Expert Opinion as Much as Your Cousin’s

If you hire a political consultant, please don’t weigh their opinion equally with your neophyte cousin.

It is always desirable to seek advice and counsel from multiple people, but when push comes to shove weight the expert opinion more than cousin Eddy’s novice opinion.

Getting Bored with the Message

Once your campaign researches and develops the message, repeat it until people scream – then repeat it more.

One of the biggest challenges for first-time candidates is they get bored with the message thinking everyone has heard it before.  The reality? Most people don’t tune into the campaign until the final week / days.

The trouble begins when the candidate decides to talk about something new.   All consultants can recall picking up a newspaper story about the campaign (maybe the only time the hometown paper profiles a candidacy) to read pontifications from a candidate never discussed or researched that does NOTHING to advance the campaign’s message.

Don’t do it.  Repeat the message, repeat it until you get complaints, then repeat it more.

Mistaking Politics for Popularity

If a political candidate is attempting to be everything to every voter, the candidate is going to have a bad time.

In a political campaign, a winner needs just one more voter than 50%.  As a political candidate, you will NEVER have all voters love you, so stop trying.

Acting like it all about the candidate – It’s not.

Campaigns are about the voters, not you.

Resumes rarely win campaigns.

A candidate needs to suspend somewhat of what brought you to the dance – the ego.  Candidates need to position smack dab in the middle of what the voters want.

Winning the Argument is NOT the same as winning the Election

Yes, you can be right, but please not to the detriment of the campaign.  If you are trying to win every single argument, every single time, reconsider.

Conclusion

While this list is not comprehensive of every campaign mistake first-time candidates can make, this guide does represent some of the most common mistakes made.

If you take away nothing else, please remember – do research before filing paperwork and don’t underestimate the amount of time needed in the fundraising department.

PS.  Before you go, you may want to check out some additional free information for first-time candidates:  Additional Reading for First Time Candidates