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The Tipping Point of Truth:  How much misinformation is enough to change behavior?

The Tipping Point of Truth: How much misinformation is enough to change behavior?

by Alex Patton | Feb 4, 2026 | Corporate Communications

As a side gig, I teach college politics.  The minutes before class starts offer a glimpse into what shapes young minds today. Recently, a group of young men discussed what their social media feeds were showing them. The conversation concerned me enough that I created...
Is the Use of AI by Knowledge Workers Reducing Critical Thinking?

Is the Use of AI by Knowledge Workers Reducing Critical Thinking?

by Alex Patton | Feb 21, 2025 | Corporate Communications

Introduction Generative AI (GenAI) tools like ChatGPT and Microsoft Copilot are transforming how we work, how we study, how we prepare for meetings, but what does this mean for our critical thinking skills? This study explores how generative AI tools influence...
The Audacious Public Affairs Playbook:  What Bold Tactics Are Being Used

The Audacious Public Affairs Playbook: What Bold Tactics Are Being Used

by Alex Patton | Dec 17, 2024 | Research, Corporate Communications, featured

In political theory, two dominant models attempt to explain how power and public policy are shaped within a democracy. The first is pluralism, the idea that a diverse array of interest groups competes within the political arena, with policies emerging as a compromise...
The Role of Research in Crafting Effective Corporate Messaging

The Role of Research in Crafting Effective Corporate Messaging

by Alex Patton | Oct 1, 2024 | Corporate Communications

As a firm grounded in research—whether it’s surveys, focus groups, or data analysis—there’s nothing more frustrating than a client wanting to skip the groundwork and dive straight into messaging. Sure, we’d all love to pull compelling slogans out of thin air...

Recent Posts

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  • Alex Patton to Present Research Findings to Florida WTE Annual Meeting
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