Ozean Political Blog
A political blog about digital media, data, research and consulting.Ozean Consulting named finalist for Direct Mail – 2012 Reed Awards
Ozean Consulting was notified today the Todd Chase for Gainesville City Commission direct mail campaign was named a finalist for the 2012 Reed Award. "Ozean is excited to be recognized for the Todd Chase direct mail campaign. It was exciting enough to play a small...
Do Campaign Signs work?
As many candidates on our roster can attest, I have a serious aversion to campaign signs. In fact, I dislike them. I feel like they simply do no work, if you define work as "increasing vote totals" or "persuading undecided voters". If they did work, Ron Paul would...
Ozean’s Alex Patton to be featured speaker at BANCF
It was announced today that Alex Patton, owner of Ozean Political Consulting, is to be the guest speaker at the January membership meeting of the Builders Association of North Central Florida. The talk is entitled: Alachua County’s current political landscape & 5...
Ad buying in local magazines – what the WSJ can teach ad buyers
Today we were exposed to the underbelly of media and ad buying compliments of the Wall Street Journal. I will say that these at the moment are allegations; however, as a media buyer, situations similar to this have bugged me for years-especially on the local level....
First time political candidate checklist – BEFORE announcing
Ozean Consulting has worked with a number of first time political candidates. They all have a lot in common - the biggest thing is "No first time candidate is as ready as they think they are." The only exception to this is first time candidates that have...
Ozean wins Oscar of Political Advertising for Republican Party Radio Ad
On Friday, March 11, 2011 Ozean Consulting was awarded a 2011 Pollie award by the American Association of Political Consultants. The AAPC Pollie Awards recognize the best of the best in political communications for 2010. The Pollie Awards are awarded annually to...
Ozean Consulting wins national recognition for political media
We can't release any additional details regarding Ozean's win - because we don't know any. We have been notified that Ozean Consulting has won an award hailed as the "Oscars of Political Advertising". Winners, selected by a panel of judges representing the industry's...
Forget Brainstorming – A New way to Think Abvout Creativity
Newsweek: Forget Brainstorming What you think you know about fostering creativity is wrong. A look at what really works. According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even...