Ozean Political Blog
A political blog about digital media, data, research and consulting.
Does Social Media use indicate political behavior
It is science Friday (Wednesday edition), and I am off on an electronic sabbatical after a very difficult week. Therefore, I am admitting right now that I am lazy and this may be the laziest post ever written for Science Friday, but that is still no excuse NOT to...
Ozean Media: The agency political consultants call when they don’t understand digital
It has been an interesting period since Ozean Media released our landmark Twitter study on the twitter usage by Florida's elected officials. I say interesting because of the calls we received since the release of the study. These calls generally fall into two...
Ozean Awarded the Oscar of Political Advertising for a second time
Ozean Media wins the ‘Oscar of Political Advertising’ for Political Radio Spot GAINESVILLE, FL – FOR IMMEDIATE RELEASE – On Friday, April 5, 2013 Ozean Media was awarded a 2013 Pollie Award by the American Association of Political Consultants. The AAPC Pollie Awards...
Online Comments hurt understanding, but register
In a relatively new study released by the Journal of Computer-Mediated Communication titled "The 'Nasty Effect:' Online Incivility and Risk Perceptions of Emerging Technologies", an interesting theory emerges. The study measures subjects' understanding of a science...
Social Pressure and Voter Turnout
A 2008 study published by the American Political Science Association by Alan Gerber, Donald Green & Christopher Larimer lays out a convincing case of how social pressure can lead to increased voter turnout. We lamented in a previous blog post, how...
Rereading a Classic – Positioning
I was having lunch with a client this past week, and I was told in no uncertain terms of a mutual acquaintance that does not like me personally. In fact, it was expressed to me that this person hates the living daylights out of my guts. Let's set aside the fact that...
Florida’s Elected Officials’ Score Low Grades in Twitter Sociability
Florida’s Elected Officials’ Score Low Grades in Twitter Sociability, Forgetting the ‘Social’ in Social Media. Landmark Twitter study released: Politicians talk too much, listen too little Ozean Media releases the landmark study of Twitter usage of Florida’s elected...
Use of social media by minorities
Pew Research Center recently released a study finding that minorities are increasingly outnumbering whites in their use of certain social media platforms. The study entitled, "The Demographics of Social Media Users — 2012", shows that in general, Blacks and Hispanics...
The freemium advertising problem
The term 'freemium' was coined to refer to any software or service offered for free use, but offers some some enhanced functionality if the user or organization pays a monthly or annual fee. Notable examples include DropBox, who offers 2GB 5GB of online storage for...
The complexity of Networks
Network Analysis As I have written before, I am becoming obsessed with two things: the study of persuasion and the study of networks and their effects on the political process. Today, a fellow political consultant sent me the following link to a Ted Talk by James B....
Trends in Interactive Design
Prophet Agency offers a detailed presentation into trends of interactive design. Interactive Design Trends Overview New devices keep on coming Coding & Browsers will evolve rapidly Apps are hot Useful, Custom and Pretty Content Management the easy way The...
Six Social Media Skills every politician needs
I have been called a political nerd on more than one occasion I will admit, I love the 'science' of politics. My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how Florida's elected...