Ozean Political Blog
A political blog about digital media, data, research and consulting.
Simplicity
With apologies to Luke Sullivan & Thoreau, Ozean Media is stealing this as our theme for this year. Always remembering Occam's razor: when you have two correct answers that both solve problem, the more correct one is the simplest one! We must keep in mind that...
Digital Sabbatical: What I learned
For the past 4 days, I have been on a self-imposed digital sabbatical. I decided to go on this sabbatical after a difficult month and especially trying week. I am still not completely sure of nor can I fully explain why I felt the need to totally disconnect. However,...
Does Social Media use indicate political behavior
It is science Friday (Wednesday edition), and I am off on an electronic sabbatical after a very difficult week. Therefore, I am admitting right now that I am lazy and this may be the laziest post ever written for Science Friday, but that is still no excuse NOT to...
Ozean Media: The agency political consultants call when they don’t understand digital
It has been an interesting period since Ozean Media released our landmark Twitter study on the twitter usage by Florida's elected officials. I say interesting because of the calls we received since the release of the study. These calls generally fall into two...
Ozean Awarded the Oscar of Political Advertising for a second time
Ozean Media wins the ‘Oscar of Political Advertising’ for Political Radio Spot GAINESVILLE, FL – FOR IMMEDIATE RELEASE – On Friday, April 5, 2013 Ozean Media was awarded a 2013 Pollie Award by the American Association of Political Consultants. The AAPC Pollie Awards...
Online Comments hurt understanding, but register
In a relatively new study released by the Journal of Computer-Mediated Communication titled "The 'Nasty Effect:' Online Incivility and Risk Perceptions of Emerging Technologies", an interesting theory emerges. The study measures subjects' understanding of a science...
Social Pressure and Voter Turnout
A 2008 study published by the American Political Science Association by Alan Gerber, Donald Green & Christopher Larimer lays out a convincing case of how social pressure can lead to increased voter turnout. We lamented in a previous blog post, how...
Rereading a Classic – Positioning
I was having lunch with a client this past week, and I was told in no uncertain terms of a mutual acquaintance that does not like me personally. In fact, it was expressed to me that this person hates the living daylights out of my guts. Let's set aside the fact that...
Florida’s Elected Officials’ Score Low Grades in Twitter Sociability
Florida’s Elected Officials’ Score Low Grades in Twitter Sociability, Forgetting the ‘Social’ in Social Media. Landmark Twitter study released: Politicians talk too much, listen too little Ozean Media releases the landmark study of Twitter usage of Florida’s elected...
Use of social media by minorities
Pew Research Center recently released a study finding that minorities are increasingly outnumbering whites in their use of certain social media platforms. The study entitled, "The Demographics of Social Media Users — 2012", shows that in general, Blacks and Hispanics...
The freemium advertising problem
The term 'freemium' was coined to refer to any software or service offered for free use, but offers some some enhanced functionality if the user or organization pays a monthly or annual fee. Notable examples include DropBox, who offers 2GB 5GB of online storage for...
The complexity of Networks
Network Analysis As I have written before, I am becoming obsessed with two things: the study of persuasion and the study of networks and their effects on the political process. Today, a fellow political consultant sent me the following link to a Ted Talk by James B....