Prophet Agency offers a detailed presentation into trends of interactive design.
and many more. It is a 14 slide presentation, but well done and informative!
Great Job!
A twitter conversation
I have been called a political nerd on more than one occasion I will admit, I love the ‘science’ of politics. My latest interests revolve around network analysis and the use of twitter for political communication.
In an effort to study how Florida’s elected officials are using twitter, I embarked on a weekend project to round up the tweets of said leaders.
I put together a quick website FLTweets.com. Here I could read the tweets of Florida’s Federal, State Senate, and State House members, and the website allowed me to focus in on how these leaders are using twitter.
I have been watching the feeds for a little over a week now ( I will release further study in posts to come), but lets just say FL’s political class is for the most part horrible in embracing twitter’s and social media’s potential.
Here is my working hypothesis: If elected officials “talked” to voters over a kitchen table in the same manner they “talk” using twitter, they would be clubbed to death by their own constituents before dinner ended.
It is obvious that elected officials see twitter and most likely additional social media outlets as a one-way broadcast channel and NOT a place to interact or “talk” with people. (Much more to follow on this….)
However, as I pondered my hypothesis, a paper in the Feb 2013 McKinsey Quarterly came across my desk, and I thought I would share due to its relevance.
It basically agrees with my hypothesis; however, it uses much more “diplomatic” language.
It too recognizes the problem that leaders just don’t know what to do twitter and social-media.
It has the added bonus of providing a framework for leaders to decide how they can develop their social media skills.
1. The Leader as Producer: Creating compelling content
2. The Leader as Distributor: Leveraging dissemination dynamics
3. The Leader as Recipient: Managing communication overflow
4. The leader as adviser & orchestrator: Driving strategic social-media utilization
5. The leader as architect: Creating an enabling organizational infrastructure
6. The leader as analyst: Staying ahead of the curve
Conclusion: When organizations and their leaders embrace the call to social-media literacy, they will initiate a positive loop allowing them to capitalize on the opportunities and disruptions that come with the new connectivity of a networked society. And they will be rewarded with a new type of competitive advantage.
My fellow Republicans, are you listening?
You can read the paper in its’ entirety: Six Social Media Skills every politician needs
PS. Don’t forget to follow me on twitter @alex_patton
Ozean Consulting was notified today the Jeff Siegmeister for Florida State Attorney – Circuit 3 radio campaign is a finalist for the 2013 Reed Award.
“Ozean is excited to be recognized for our work on the Jeff Siegmeister Campaign. It was exciting enough to play a small role in the election of the first Republican State Attorney from Florida’s third circuit since Reconstruction, but to have the work recognized nationally is thrilling,” said Alex Patton, owner of Ozean Consulting.
“This is the third time our firm has received national recognition for our political work, and we look forward to continuing our mission of helping conservative candidates navigate to victory,” concluded Alex Patton.
January 11, 2012 – Arlington, VA – Today, Campaigns & Elections announced the finalists of the annual Reed Awards.
The finalists represent the top talent in the political consulting business in the fields of Direct Mail, Online Advertising, Newspaper Advertising, Phones, Political Technology, Signage and Collateral Material, Radio and Television.
Winners will be awarded for their 2012 campaign work at The Reed Awards Dinner on February 1st, 2013 in Washington, DC.
Radio Ad: County, Local or Judicial Candidate
Biker Justice
RBI Strategies & Research
Jeff Siegmeister for FL State Attorney
Ozean Media
Susan McCoy: “And Justice for All”
Murphy Turner Associates
Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign).
Specifically, 48 percent of advertisers and agencies already are planning TV and video together, and 25 percent more will be doing so within the next 12 months. Put another way, among leading video buyers, nearly three quarters of all online video buyers will be planning TV and interactive video together by this time next year.
Ozean Media has for a long time believed there is no such thing as new media, it is media. True, there are new channels, but the fundamentals remain the same. Video is video, and we want the video to be seen by people. Do we care if the video is seen during a television break or online? Nope. It really is that simple. (Yes, we realize that we can extend in different ways, but for simplicity sake – video is video!)
It is all media, and this new study shows you how quickly this is becoming more true.
We get asked all the time How do I set a campaign budget?
In the spirit of sharing, we thought we would share our political campaign budget worksheet.
It is in excel format.
Love to know if you feel we left anything out of the worksheet.