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Ozean Media named finalist for 2013 Reed Awards – Radio

by | Jan 15, 2013 | Ozean Media

reed_ozeanOzean Consulting was notified today the Jeff Siegmeister for Florida State Attorney – Circuit 3  radio campaign is a finalist  for the 2013 Reed Award.

“Ozean is excited to be recognized for our work on the Jeff Siegmeister Campaign.  It was exciting enough to play a small role in the election of the first Republican State Attorney from Florida’s third circuit  since Reconstruction, but to have the work recognized nationally is thrilling,” said Alex Patton, owner of Ozean Consulting.

“This is the third time our firm has received national recognition for our political work, and we look forward to continuing our mission of helping conservative candidates navigate to victory,” concluded Alex Patton.

January 11, 2012 – Arlington, VA – Today, Campaigns & Elections announced the finalists of the annual Reed Awards.

The finalists represent the top talent in the political consulting business in the fields of Direct Mail, Online Advertising, Newspaper Advertising, Phones, Political Technology, Signage and Collateral Material, Radio and Television.

Winners will be awarded for their 2012 campaign work at The Reed Awards Dinner on February 1st, 2013 in Washington, DC.

Radio Ad: County, Local or Judicial Candidate

Biker Justice

RBI Strategies & Research

Jeff Siegmeister for FL State Attorney

Ozean Media

Susan McCoy: “And Justice for All”

Murphy Turner Associates

Television & Web Video – planning & buying together

by | Apr 19, 2012 | Political Media


Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign).

 

Specifically, 48 percent of advertisers and agencies already are planning TV and video together, and 25 percent more will be doing so within the next 12 months. Put another way, among leading video buyers, nearly three quarters of all online video buyers will be planning TV and interactive video together by this time next year.

Ozean Media has for a long time believed there is no such thing as new media, it is media. True, there are new channels, but the fundamentals remain the same. Video is video, and we want the video to be seen by people. Do we care if the video is seen during a television break or online? Nope. It really is that simple. (Yes, we realize that we can extend in different ways, but for simplicity sake – video is video!)

It is all media, and this new study shows you how quickly this is becoming more true.

Political Consultant, Alex Patton, invited to be keynote speaker at Florida Think Tank

by | Jan 27, 2012 | Ozean Media

 

The Institute of Gainesville, a local non-partisan think-tank, has announced Alex Patton as the key note speaker at their one day conference entitled “Challenges for Florida in the 21st Century: Energy, Education, & Growth”.

The conference will be held Feb 10th and the one-day conference will include scholarly presentations, discussions with invited speakers and Q&A with the public.  It will include 3 concurrent sessions on Energy, Education, and Growth.

Following the conference, the members of the Institute, will write several policy, position and white papers using the information from the conference in combination with additional research.

“I am extremely excited and humbled to be joining such an esteemed roster of participants such as Darin Cook of Infinite Energy, Dr. Larry Smith, John Delany President of UNF, Marin Smillov from Santa Fe College and additional experts from The University of Florida, national think tanks and the private sector,” said Alex Patton.

View the : Institute Conference sponsorship official flyer

 

For additional information about the Institute.  

Video on Web Pre-Roll – New Poll states 15 sec max time

by | Jan 23, 2012 | Political Media

A new, national poll of 1,179 registered U.S. voters, tells us that web video creators have a new time frame they must take into consideration.

 

The winner for pre-roll video ads?

 

:15 seconds

 

Poll Findings

Of those polled, 54% felt that 15 seconds was acceptable, and 12% went as high as 30 seconds. But the numbers climb even higher, when you exclude the 27% who had no opinion. Of those who do have an opinion—

  • 73% find 15 seconds acceptable;
  • 5% find 30 seconds acceptable.

 

Please follow this link, if you would like to learn more about the video pre-roll findings.

You follow this link, register and read the entire poll “Time to view Online Ads?”