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Understanding Political Polarization: Causes, Impacts, and Why It Matters

Understanding Political Polarization: Causes, Impacts, and Why It Matters

by Alex Patton | Nov 22, 2024 | Research

Introduction to Polarization I’ve written about polarization many times over the past year. It’s one of the most significant factors in U.S. politics today, if not the most. Typically, I focus on one individual study or paper, but today I want to zoom out and examine...
The Importance of Realistic Goals When Influencing Low-Motivation, Partisan Audiences

The Importance of Realistic Goals When Influencing Low-Motivation, Partisan Audiences

by Alex Patton | Nov 19, 2024 | Ozean Media

Introduction: Why Fast Results Aren’t Always Realistic A potential client reached out a few months ago with a challenging request: they wanted us to “change minds… fast.” After a deeper dive, it became clear they were really hoping to quickly alter a specific, public...
Your Momma Was Wrong: When being a Jerk can be the Key to Persuasion

Your Momma Was Wrong: When being a Jerk can be the Key to Persuasion

by Alex Patton | Nov 15, 2024 | Research

Alright, listen up, you knuckleheaded jerkfaces—political debates today aren’t exactly shining examples of polite discourse. They’ve turned into verbal cage matches where name-calling, trash talk, owning each other after destroying each other, and cheap shots are just...
What Political Scientists Think We Know That You Don’t (But Probably Should)

What Political Scientists Think We Know That You Don’t (But Probably Should)

by Alex Patton | Nov 8, 2024 | Research

Introduction Before and after every election cycle, I revisit a particular academic paper by Hans Noel. Written in 2010, it continues to hold up remarkably well, probably because it challenges all the flashy, data-driven assumptions that dominate political talk today....
Your Momma Was Wrong: When being a Jerk can be the Key to Persuasion

Vibe Check: Uses and Abuses of Ideology in Political Psychology

by Alex Patton | Nov 1, 2024 | Research

I’ve gotten myself into trouble before with sweeping statements like, “Policy doesn’t matter…It’s the emotions, stupid!” Off-stage or after a classroom lecture, I always end up regretting after I do it because, well, it just sounds wrong—like I’m ignoring all...
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