Ozean Media | Political Public Relations

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Transform Data into Strategy. Strategy into Success.

Strategic Political Affairs

Ozean is your strategic partner in navigating the complex world of politics. As a full-service political affairs firm, we specialize in crafting and delivering targeted messaging to the right people at the right time. Our services include research, public relations, media buying, and data analysis. We work with trade associations and corporations with political interests to drive the movement of audiences towards a specific policy or cause. Let us help you achieve your political goals.

Data-Driven Political Research

At Ozean, we believe that accurate and actionable research is the foundation for successful political strategy. We offer both qualitative and quantitative research methods, including focus groups, in-depth interviews, polling, and experiments. Our team of experts uses cutting-edge technology and analytical tools to provide you with the insights you need to form a solid basis for message development and audience targeting. Let us help you avoid mistakes and win by providing you with the data-driven research you need to succeed.

Political Data Analysis

At Ozean, we understand that precise identification and targeting of political audiences is crucial for success. That’s why we’re a data-first agency, utilizing cutting-edge tools and expertise to transform political data and data models into actionable information for accurate predictions and judgments. Our team of experts specializes in data analysis, allowing us to provide you with insights that will save your organization time, money, and energy. By combining research and data, we create winning political strategies that are tailored to your specific needs.

Political Media Strategies

In today’s political landscape, traditional and digital media offer the ability to precisely target audiences, shape the political environment, and persuade hard-to-reach audience segments. At Ozean, we specialize in crafting effective messaging and executing media plans to help our clients achieve their political goals. Our expertise in political research and data analysis allows us to create tailored media strategies that are backed by data and insights. Whether you need help with traditional or digital media, our team of experts is here to help you succeed.

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Campaigns, Ads, and Experiments: How Political Science Meets Persuasion

The new edition of the American Political Science Review (Feb 2024) published a study that I was extremely excited to read. It explores political ads and persuasion—those annoying little things on which millions of dollars are spent, and for the most part, are written...

The Audacious Public Affairs Playbook: What Bold Tactics Are Being Used

In political theory, two dominant models attempt to explain how power and public policy are shaped within a democracy. The first is pluralism, the idea that a diverse array of interest groups competes within the political arena, with policies emerging as a compromise...

Can AI Change Minds in a Polarized Electorate?

Rarely do I read an academic study that terrifies me.  Well...unfortunately my colleague sent me a study that sent chills down my spine.  The future is here, and we aren't likely to be prepared for it. As we have written before, persuasion is hard. If you’ve ever...

The Hero’s Journey in Politics: Lightsabers, Wands, and Brooms

"Ok, enough about polarization. Got anything else?" Leave it to a friend to let you know when you’ve beaten a dead horse. Fine, I went to see Wicked last weekend with my daughter, wife, and another 50 or so theater kids. As is tradition, I leaned over during the show...

The Slow and Consequential Death of Local Newspapers

News Deserts and Civic Erosion: The Consequences of Losing Local Journalism   Local newspapers are closing at an alarming rate. Not only are they disappearing, but many are also merging or consolidating operations (looking at you Gannett). Since 2005,...

Understanding Political Polarization: Causes, Impacts, and Why It Matters

Introduction to Polarization I’ve written about polarization many times over the past year. It’s one of the most significant factors in U.S. politics today, if not the most. Typically, I focus on one individual study or paper, but today I want to zoom out and examine...

The Importance of Realistic Goals When Influencing Low-Motivation, Partisan Audiences

Introduction: Why Fast Results Aren’t Always Realistic A potential client reached out a few months ago with a challenging request: they wanted us to “change minds… fast.” After a deeper dive, it became clear they were really hoping to quickly alter a specific, public...

Your Momma Was Wrong: When being a Jerk can be the Key to Persuasion

Alright, listen up, you knuckleheaded jerkfaces—political debates today aren’t exactly shining examples of polite discourse. They’ve turned into verbal cage matches where name-calling, trash talk, owning each other after destroying each other, and cheap shots are just...

What Political Scientists Think We Know That You Don’t (But Probably Should)

Introduction Before and after every election cycle, I revisit a particular academic paper by Hans Noel. Written in 2010, it continues to hold up remarkably well, probably because it challenges all the flashy, data-driven assumptions that dominate political talk today....

Vibe Check: Uses and Abuses of Ideology in Political Psychology

I’ve gotten myself into trouble before with sweeping statements like, “Policy doesn’t matter...It’s the emotions, stupid!” Off-stage or after a classroom lecture, I always end up regretting after I do it because, well, it just sounds wrong—like I’m ignoring all the...