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Forget Brainstorming – A New way to Think About Creativity

Newsweek: Forget Brainstorming

What you think you know about fostering creativity is wrong. A look at what really works.

According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”

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