According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”
Research is the foundation of winning public affair campaigns and political operations. Ozean has conducted survey research, focus groups, and data deep dives across the United States. Our analysis allows you to test critical assumptions and form mission-critical judgments.
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