Political & Public Affairs and Your Organization: What You Need to Know
Political Affairs is a hybrid of Public Relations and Public Affairs.
Political Affairs is the strategic management of relationships between organizations and stakeholders in the political and public sphere. Political Affairs involves shaping the public perception of an organization, promoting its interests, neutralizing opposition, and managing its reputation.
Political Affairs vs. Government Affairs
While government affairs is focused on influencing public policy at the government level, political affairs is a broader discipline that includes research, public relations, stakeholder engagement & management, and other activities that shape public perception. Ozean specializes in political & public affairs, providing research, data, and media services to help organizations achieve their goals.
How Ozean Helps with Public Affairs
Strategic Political Affairs: At Ozean, we provide a comprehensive approach to Public Relations / Affairs, including Strategic Political Affairs. We work closely with clients and their lobbyists to develop messages and deliverables that will move not only elected officials and regulators, but also identified stakeholders. Our team is skilled in research, data, and media, which provides a deep understanding of the political landscape and insights to create targeted audiences and deliver precisely targeted advertising and messaging.
Research: We perform in-depth research on issues, stakeholders, and public opinion, using methods like focus groups, public opinion polling, and social media sentiment analysis. This research helps us develop messaging and strategies that resonate with your target audience.
Data: We use data to create stakeholder maps, develop persuasive messages, and inform our targeting strategies. Our team is skilled in data visualization and modeling, so we can communicate complex data in a clear and compelling way.
Message and Media Development: Our team develops compelling messages that resonate with your target audience, and we use our digital media expertise to deliver those messages precisely. We also develop creative assets like videos and info-graphics to support your message.
Partnering and Collaboration in Political Affairs
In political affairs, Ozean will often work closely with a lobbyist firm. The lobbyists will collaborate with us to develop messages and deliverables that will move elected officials and regulators.
In political affairs, Ozean will often work with a more traditional in-house public relations team to maximize skills sets.
Our team is happy to collaborate with your existing partners or recommend partners that we trust.
Ready to Get Started?
If you are in the market for a long-term political affairs partner for your organization, trade association, or corporation / company, Ozean is eager to speak with you.
You can set an appointment here or contact Ozean here.
Political Affairs versus Government Affairs: What’s the Difference?
At Ozean, we believe it’s important to understand the distinction between political affairs and government affairs. Government affairs focus solely on influencing public policy at the elected official and government staff level, also known as lobbying. Ozean is not a lobbying firm – our core strengths lie in public relations, research, data, and media.
On the other hand, political affairs encompass a broader range of activities, including public relations, stakeholder engagement, and shaping the political environment as a whole. When it comes to political affairs, we often partner with lobbying firms and public relations firms to maximize our collective strengths and achieve successful outcomes.
To put it simply, lobbyists operate within the capitol buildings while our work primarily takes place outside. However, our efforts often complement and support those of the lobbyists.
At Ozean, we believe in collaboration and strategic partnerships to achieve hard-fought victories for our clients.
