Simplicity

Written by: Alex Patton
Political Media
simplicity: Ozean Medias theme for political campaigns

Ozean Media’s theme for the year!

With apologies to Luke Sullivan & Thoreau, Ozean Media is stealing this as our theme for this year.

Always remembering Occam’s razor: when you have two correct answers that both solve problem, the more correct one is the simplest one!

We must keep in mind that political campaigns like advertising are emotional.  Every campaign can be reduced with great difficulty to one main emotion, capture it correctly and your political career can take off.

 

Research

Research is the foundation of winning public affair campaigns and political operations.  Ozean has conducted survey research, focus groups, and data deep dives across the United States.   Our analysis allows you to test critical assumptions and form mission-critical judgments.

Data

Political data is the lifeblood of winning public affairs operations and campaigns.  Ozean collects data, augments data, maintains voter files, and performs sophisticated statistical analysis and data modeling.  Our clients are able to identify trends and relationships critical to victory.

Communications

With a foundation of research and data Ozean excels at developing messaging that moves public opinion, creating data-driven audiences, and precisely delivering cost-efficient communication.   Our public affairs clients consistently achieve superior results with little to no waste.  Right message, right people, at the right time - on the right device.