We are in the age of non-stop campaigning. It goes without saying that the campaign for 2022 began the morning after the November 3rd election. The key to victory? Building a data-driven, digital-first strategy to build your email list.
Emails are the golden key to successful campaigns. Emails are a direct way to identify and contact your supporters for fundraising, campaign updates, and calls to action. Most importantly, building your own list gives your campaign or organization independence – no social media bureaucrat can magically take away your ability to communicate with your audience.
Data-driven, digital-first strategies have transformed list building. Long gone are the days of waiting for supporters to put their name on a physical sign-in sheet at a campaign event. Rather, it is now possible to identify, target, and recruit the most likely candidates to build your list.
Correctly building and maintaining your database is critical for success. Often, the low-hanging fruit is individuals who have a history of donating to similar causes or candidates. Once the initial database is built-out, you have a list of interested individuals to target digitally with the goal of collecting their email addresses.
Using precise, IP-targeted software, you can consistently stay in front of your target audience with highly targeted digital ads. When the ad is clicked, your target will be asked to submit their email.
Our clients have had great success building their list in the months and even years leading up to an election. Beginning this process well in advance allows you to amass a list of supporters ready to activate as the election draws near.
