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Campaign Planning

Candid and Loyal Political Consulting

Navigate to Victory

Political campaign planning is the combination of experience, specialized knowledge, political research, and political strategies in order to develop and navigate a path to victory.

A Campaign Plan

Ozean’s political consulting can assist you in developing the following areas of your political campaign plan:

  • Campaign Context and Political Environment
  • Candidate Information / Profile
  • District Profile
  • Voter Profile
  • Opposition Profile(s)
  • Polling Plan and Schedule
  • Campaign Theme & Emotion Development
  • Campaign Calendar
  • Paid Media Planning
  • Earned Media Planning
  • Campaign Budgeting
  • Campaign Fundraising Plan and Schedule
  • Campaign Staffing
  • Campaign Communication Calendar

The Role of Research

Just a quick note, we can not over emphasize the importance that research plays in the campaign process.   We have witnesses far too many candidates who engage on a political campaign without adequate research.

 

Research

Research is the foundation of winning public affair campaigns and political operations.  Ozean has conducted survey research, focus groups, and data deep dives across the United States.   Our analysis allows you to test critical assumptions and form mission-critical judgments.

Data

Political data is the lifeblood of winning public affairs operations and campaigns.  Ozean collects data, augments data, maintains voter files, and performs sophisticated statistical analysis and data modeling.  Our clients are able to identify trends and relationships critical to victory.

Communications

With a foundation of research and data Ozean excels at developing messaging that moves public opinion, creating data-driven audiences, and precisely delivering cost-efficient communication.   Our public affairs clients consistently achieve superior results with little to no waste.  Right message, right people, at the right time - on the right device.

READY TO START?

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