Ozean Media’s theme for the year!
With apologies to Luke Sullivan & Thoreau, Ozean Media is stealing this as our theme for this year.
Always remembering Occam’s razor: when you have two correct answers that both solve problem, the more correct one is the simplest one!
We must keep in mind that political campaigns like advertising are emotional. Every campaign can be reduced with great difficulty to one main emotion, capture it correctly and your political career can take off.
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