It started with an innocent question: “Do you know of a cheap product that will make walk lists?” We’ve had down-ballot candidates or organizations without big budgets. They couldn’t afford the full campaign software suite for planning door knocking. For those...
INDUSTRY INTELLIGENCE
Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
HR 1 – The Big B Act by FL Congressional District
As you know, Congress passed H.R.1 - One Big Beautiful Bill Act and it was signed into law by the President on 07/04/2025. While people are still trying to figure out what is in it (The pdf of the bill is 870 pages), but it is widely reported: The law added additional...
Federalist 10: The TL;DR in Gen Z Slang
Spend any time in academia, especially in higher ed, and you'll see that LLMs have taken over. Most students don't use them as aids. They use them as full replacements, outsourcing the work entirely. It's rampant. There's also a growing gap between students who can...
The Disapproval Dilemma: Why Unhappy Voters Don’t Always Switch or Hold Politicians Accountable
A conversation I recently had with a friend who is exasperated with the current political scene: "Politician X has abysmal approval ratings! Why don't they seem to care? Why aren't they terrified of the voters? Why does nothing change when voters clearly...
Stop Guessing, Start Multiply Your Influence by Measuring What Matters and Shaping Decisions: 3 Free Tools to Master Polling Data
A poll comes back showing your candidate with a narrow 52% to 48% lead. The press is calling, your team is energized, and it feels like victory is within reach. But is that lead real, or is it just statistical noise? How you answer that question can change the entire...
Do You Have a Nose for Nonsense? Science Says Some People Fall for ‘Pseudo-Profound Bullshit’
Ever scroll through social media and come across a post that sounds incredibly profound, only to read it again and realize it makes absolutely no sense? You're not alone. These are examples of what researchers call "pseudo-profound bullshit." (like a quote over a...
Mind Over Masses: Why Your CRAZY Uncle Won’t Change His Mind, But the Country Might Shift Opinions
I am told that the best political discussions come while sharing a beer. Let’s test that theory. I was having a beer with a political science student, and the topic was how difficult it is to change minds in the hyper-partisan atmosphere. We went through the...
Social Media, Deepfakes, Lies and the Perception of Truth: Why We Believe Deepfakes
Deepfakes are more than Donald Trump's foot fetish for Elon or Joe Biden playing video games with a hall of Presidents; they are way more than just some Internet novelty act. These AI-generated videos (the subject of this week’s study, mimic people, making them...
Using AI to Simulate Congress – It’s a Whole New World
A recent discussion about AI and virtual agents led to an intriguing question: Could they be trained to predict public opinion? There are companies attempting to train agents by census data, voter files, and other assorted data then spinning them up and polling the...








