Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
Pew Research Center recently released a study finding that minorities are increasingly outnumbering whites in their use of certain social media platforms. The study entitled, "The Demographics of Social Media Users — 2012", shows that in general, Blacks and Hispanics...
The term 'freemium' was coined to refer to any software or service offered for free use, but offers some some enhanced functionality if the user or organization pays a monthly or annual fee. Notable examples include DropBox, who offers 2GB 5GB of online storage for...
Network Analysis As I have written before, I am becoming obsessed with two things: the study of persuasion and the study of networks and their effects on the political process. Today, a fellow political consultant sent me the following link to a Ted Talk by James B....
Prophet Agency offers a detailed presentation into trends of interactive design. Interactive Design Trends Overview New devices keep on coming Coding & Browsers will evolve rapidly Apps are hot Useful, Custom and Pretty Content Management the easy way The...
I have been called a political nerd on more than one occasion I will admit, I love the 'science' of politics. My latest interests revolve around network analysis and the use of twitter for political communication. In an effort to study how Florida's elected...
Ozean Consulting was notified today the Jeff Siegmeister for Florida State Attorney - Circuit 3 radio campaign is a finalist for the 2013 Reed Award. "Ozean is excited to be recognized for our work on the Jeff Siegmeister Campaign. It was exciting enough to play a...
Digiday has released the results of its “State of the Industry Survey,” sponsored by adap.tv, which revealed that brands and agencies are planning their online video/ TV ad buys together (for example, in a unified campaign). Specifically, 48 percent of...
How do I set a campaign budget? We get asked all the time How do I set a campaign budget? In the spirit of sharing, we thought we would share our political campaign budget worksheet. It is in excel format. Love to know if you feel we left anything out of the...
The Institute of Gainesville, a local non-partisan think-tank, has announced Alex Patton as the key note speaker at their one day conference entitled "Challenges for Florida in the 21st Century: Energy, Education, & Growth". The conference will be held Feb...
