INDUSTRY INTELLIGENCE

Analysis on public sentiment, regulatory trends, persuasion, and campaigns.

Ozean Consulting wins national recognition for political media

We can't release any additional details regarding Ozean's win - because we don't know any.  We have been notified that Ozean Consulting has won an award hailed as the "Oscars of Political Advertising". Winners, selected by a panel of judges representing the industry's...

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Forget Brainstorming – A New way to Think About Creativity

According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”

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