I recently sent an email to our email list with a simple request - "please tell me what you are struggling with politically." Some responded with specific issues, but most in some way mentioned struggling with the current political client - how divisive, how nasty,...
INDUSTRY INTELLIGENCE
Analysis on public sentiment, regulatory trends, persuasion, and campaigns.
A Research Study: Unsuccessful Political Candidates
Thank you for your interest in the original research study. This research is conducted with our non-partisan research partner Meer Research, and the research explores the opinions of candidates that were NOT successful in running for elected office. These are people...
Science Friday: Motives for Political Reasoning
There are some studies in political science that are interesting, and the results also pique your interest into further research. One the fundamental questions we deal with in the political consulting profession – how do people make the political decisions they make? ...
All the BEST Polls Agree With Me
In today's Science Friday, we explore biases in polling - BUT we explore it from the angle of the interpretation of polls. In a paper from Madison & Hillygus (both from Duke), they conclude that while most political nerds will evaluate a poll by reviewing the...
Trumps Victory in Miami-Dade Florida in 2020
Oh Miami! The city of my favorite show as a kid (Miami Vice), white sand beaches, Cuban food, and a kaleidoscope of culture. This Florida boy loves him some Miami. Miami-Dade is the county that includes the Miami we all know and love. Miami (Dade County) is also a...
Reintroducing Political Science Fridays
reintroducing political science fridays
2021 Trends in Digital Media, Political Research, and Political Ad Tech
Digital Media The acceleration of TV to Online. Far too many people have been saying “TV is Dead” for far too long - ignoring the actual amount of television people watch. Americans watch, on average, an astounding nearly 8 hours of television a day. (Nielsen). We...
Alex’s Review of 2020: Political Research, Data, and Digital Media
The year of the virtual campaign. 2020 was…unique and forced change into how campaigns are run.
A Christmas Message from Ozean
“Thinking warmly of each of you and wishing your family an extra measure of comfort, joy, and hope this Christmas.”





