Digital Advertising Packages
for Political & Public Affairs
Ozean’s approach is to provide end-to-end digital campaigns that raise awareness of your issue / topic and influence your audience.
Digital advertising can expand your reach with highly targeted advertisements. Ozean’s expertise in data management helps your organization reach the right people, at the right time, on the right device, and with the right message.
Our digital packages can include:
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- social media advertising,
- paid search advertising,
- native advertising, and/or
- programmatic display advertising
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Ozean has served millions of impressions and managed hundreds of campaigns, and you benefit from our experience to shape political environments.
Basic Package
minimum digital of spend $5000Set-Up
- Consultation
- Facebook Business Manager Setup
- Facebook Political Disclaimer(if needed)
- Audience Creation
- Ad Campaign Set Up
- Ad Copy-writing
- Facebook Brand Profile Set Up
- Facebook Pixel Installation
- Custom Audience Creation
- Custom Audience Data Augmentation
- Google Analytics Set-up
Creative / Design
- Graphic Design (up to 2 photos)
- Landing Page Design
- Ad Testing
- Video Production
Ad Placement
- Facebook / Instagram
- Google Search
- Display
- YouTube
- OTT (over the top TV)
- Tik Tok
Moderation
- Social Media Ad Comment moderation
Optimization
- Monitoring of Advertisements
- Adjustments of Advertisements
Reporting
- Live Data Reporting
- Weekly Reporting Summary
- Weekly Meeting Review
- Google Analytics Report
Pro Package
minimum digital spend of $10,000Set-Up
- Consultation
- Facebook Business Manager Setup
- Facebook Political Disclaimer(if needed)
- Audience Creation
- Ad Campaign Set Up
- Ad Copy-writing
- Facebook Brand Profile Set Up
- Facebook Pixel Installation
- Custom Audience Creation
- Custom Audience Data Augmentation
- Google Analytics Set-up
Creative / Design
- Graphic Design (up to 2 photos)
- Landing Page Design (*)
- Ad Testing (*)
- Video Production (*)
Ad Placement
- Facebook / Instagram
- Google Search
- Display
- YouTube
- OTT (over the top TV)
- Tik Tok
Moderation
- Social Media Ad Comment moderation (*)
Optimization
- Monitoring of Advertisements
- Adjustments of Advertisements
Reporting
- Live Data Reporting
- Weekly Reporting Summary
- Weekly Meeting Review
- Google Analytics Report
* signifies add-on pricing.
Add On Digital Services
Landing Page Design
Our web designers will build a relevant landing page for your digital campaign. Whether it is a lead capture page, a squeeze page, a donation request page, or a simple thank you page, Ozean can create a landing page quickly while remaining on brand.
Video Production
Ozean has created thousands of political ads for use in television and web presentations. Ozean can create, host, and insert your web video production into digital campaigns and/or your landing page and/or organization’s website.
Comment Moderation
The Internet can be a rough and tumble place at times. Our moderators will moderate comments on all social media ads to maintain decorum to match your organization’s desires.
Ad Testing
Ozean uses a proprietary online testing platform to discover which ads audiences find most influential and which ads change behavior.
Custom Audience Augmentation
Ozean will take your first-party data and augment it with additional data to create a more robust digital audience, allowing you to precisely target with little to no waste.